Account-Based Marketing Manager (Hearing Care Practice Management) - NA

About the role

About the role: We are seeking a Marketing Manager based in the US (East Coast preferred) to lead marketing efforts in the US and Canada. You will drive brand awareness, demand generation, and pipeline for our Practice Management Software among private hearing care practices and enterprise hearing retailers. Reporting to the Marketing team in Copenhagen (a small, collaborative group of 3), you will work closely with a growing North American sales and business development team. This is a hands-on, versatile role in a scrappy environment. While Account-Based Marketing (ABM) is central, you will be a true jack-of-all-trades - equally comfortable crafting personalized ABM campaigns as you are writing compelling copy, proofreading assets, developing messaging, or supporting day-to-day marketing execution. Occasional travel to Copenhagen HQ and North American industry events is expected. Location & Travel: US-based (East Coast preferred for time zone alignment). Occasional travel to Copenhagen and North American events. Right to work in the US required. What you'll own: Own ABM Strategy & Execution : Build and continuously refine the target account list with Sales leadership, segmenting into 1:1, 1:few, and broader tiers. Design and run personalized 1:1 and 1:few ABM plays - including account-specific value propositions, custom content, intent-led nurturing, executive engagement, and direct mail/gifting - to drive engagement, qualification, opportunity creation, and post-sale expansion for high-value accounts. Orchestrate Cross-Functional Alignment : Partner deeply with Sales teams on account planning, joint outreach, meeting generation, and pipeline acceleration. Lead cross-functional efforts around named accounts and establish the operating rhythm that keeps marketing, sales, and customer success aligned. Measurement & Impact : Implement a robust measurement framework to track and prove ABM effectiveness, including account-level engagement, pipeline influenced/sourced, deal velocity, win rates, and ACV lift. Establish Market Presence : Position Auditdata Manage as the go-to PMS solution for operational efficiency, reduced admin burden, and enhanced clinical care. Create messaging and account-specific narratives that resonate with practice owners, administrators, and C-suite buyers at enterprise hearing retailers. Full-Spectrum Marketing : Execute across the marketing mix - content creation, copywriting, proofreading, campaign development, sales collateral, webinars, email nurturing, performance tracking, and more. In a lean team, you'll own projects end-to-end. Field Marketing & Events : Lead high-value moments such as executive roundtables, customer advisory boards, and key industry events (e.g., AAA) as project manager for major initiatives. Tech Stack & Optimization : Select, implement, and optimize our ABM tech stack (intent data, account engagement platforms, marketing automation, and attribution tools) in collaboration with MarOps. Analyze performance and iterate quickly. Collaboration : Work hand-in-hand with the Copenhagen marketing team (including Product Marketing and Content) for global consistency while driving North American priorities. Your profile: ABM Expertise (Core): 6+ years of B2B marketing experience, with at least 3 years hands-on running 1:1 and 1:few Account-Based Marketing programs for enterprise accounts. Proven track record of measurable pipeline and revenue impact from named accounts, with the ability to discuss specific plays, results, and learnings. Versatile Hands-On Marketer : Bias for execution in fast-paced, resource-constrained environments. Skilled in copywriting, messaging, content strategy, proofreading, digital campaigns, sales enablement, and moving fluidly between strategy and tactical delivery. Partnership & Communication : Strong ability to collaborate with Sales and global teams. Excellent stakeholder communication in English, including with senior executives across time zones. Skills & Tools: Strong command of ABM tech stack (e.g., intent data platforms like 6sense or Demandbase, account engagement, marketing automation, attribution). Familiarity with CRM (e.g., Salesforce), MAS (Marketing Automation Software like HubSpot), and analytics. Comfortable choosing tools and driving adoption. Results-Driven & Scrappy Mindset : Thrives in high-ownership, scale-up settings. Proactive, data-oriented, and able to deliver impact with limited resources. Industry Experience (Highly Preferred): Deep knowledge of the hearing care/audiology sector or other adjacent MedTech relevant industries. Prior experience marketing to hearing aid dispensers, private practices, audiology clinics, or enterprise hearing retailers - ideally gained at a large hearing aid manufacturer, hearing care network, or B2B company serving this space. You understand the buyer journey, practice management challenges, and competitive landscape. Familiarity with HubSpot. Why Join Us? Play a pivotal role in expand

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