Additional Information
Product Marketing Manager (PMM)
Job Location: US, Remote. This position requires candidate to reside and work within the US.
Job Overview:
ExploreLearning | Learning A‑Z is a leader in educational technology, delivering K‑12 literacy, math, and science solutions that spark joy in learning and build the skills and confidence learners need to succeed now and into the future.
The Product Marketing Manager (Science Portfolio) owns go-to-market strategy for Science products and supports major launches across our portfolio. Working closely with Senior PMMs, Product Management, Sales, Customer Success, and Growth & Demand Generation, this role develops and executes go‑to‑market (GTM) plans; builds compelling positioning, pricing, and bundling strategies; and drives sales enablement and customer communications. This is a great fit for a collaborative, detail‑oriented marketer who balances strategy with hands on execution and can translate product features and research into meaningful benefits for educators and students.
Job Responsibilities:
Product Positioning & Messaging
Develop and refine product positioning, value propositions, and key differentiators using voice‑of‑customer (VOC), market, competitive, and product research.
Maintain messaging frameworks and documentation to ensure consistency across channels, sales tools, and customer‑facing communications.
Partner closely with Product Management through regular meetings and reviews to ensure messaging aligns with product roadmap and overall strategy.
Competitive & Market Intelligence
Conduct ongoing research into competitor offerings, market trends, and customer needs within the U.S. K‑12 education space.
Synthesize insights to inform positioning, enablement, pricing/bundling, and campaign inputs and share actionable findings or recommendations with stakeholders.
Build and maintain the competitive matrix and landscape analysis resources.
Sales Enablement
Create and maintain enablement tools (e.g., messaging guides, pitch decks, demo scripts, playbooks, one‑pagers, battlecards, FAQs).
Partner with Sales and Customer Success to gather feedback, identify gaps, and improve enablement effectiveness.
Upload and maintain Product Marketing assets in Highspot and support internal training sessions.
Go‑to‑Market Strategy
Define and lead annual product marketing plan for assigned products or portfolio.
Develop GTM plans and support ongoing customer communications (e.g., IPNs, Pendo announcements, emails) in partnership with Growth & Demand.
Collaborate with Lifecycle Marketing, UX, Product Management, and Product Marketing on monthly communication strategies that aid user experience.
Track performance via dashboards/reports; communicate impact on bookings, revenue, acquisition, and retention.
Campaign Development Support
Partner with Growth & Demand to support campaign planning and strategy.
Contribute to campaign briefs, audience targeting, and messaging inputs; ensure Product Marketing goals are reflected in assets and metrics.
Cross‑Functional Collaboration
Build connected relationships across Product, Enablement, Sales, Customer Success, and Marketing.
Participate in regular planning and shareouts to keep teams aligned on priorities, timelines, and launch readiness.
Ensure alignment between product strategy and GTM teams by streamlining communication of roadmap updates across Marketing, Enablement, Support, and Sales.
Job Requirements:
BA/BS in marketing, business, communications, or related experience.
3-5+ years in product marketing, marketing, or product management (K-12 education technology, literacy, STEM experience highly preferred).
Demonstrated ability to develop and execute GTM strategies and collaborate effectively across functions.
Strong written and verbal communication; ability to translate complex product and research data into clear, audience‑focused messaging.
Highly organized and detail‑oriented with strong project management skills; comfortable in fast‑paced environments.
Proficiency in Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams; familiarity with project management tools and analytics (CRM, Pendo, dashboards, AI tools).
Cambiumlearning · Worldwide