Lead Brand Marketing Sportswear, GC - Converse

About the role

This is a pivotal role within the Converse China Brand Marketing team, responsible for leading the development and execution of annual and seasonal Sportswear initiatives that strengthen brand equity, drive consumer demand, and build meaningful connections with creators and communities. The role partners closely with cross-functional teams to elevate brand building and ensure a multidimensional, relevant, and consistent brand voice through innovative and disruptive marketing approaches. This individual will lead key marketing initiatives and collaborate across merchandising, marketplace, and operations to develop consumer-centric concepts with strong local relevance. In addition, the role translates brand and product priorities into integrated marketing strategies and execution plans through close collaboration with key marketing partners, ensuring strong delivery from concept through implementation. The position carries a strong product and sportswear marketing focus, partnering with product and marketplace teams to shape seasonal storytelling and support consumer-relevant assortments across digital and physical retail channels. This role reports to the Brand Marketing Director.