Promote Purina Animal Nutrition products in retail environments
Conduct regular store visits to drive product visibility, placement, and sales growth
Partner with store management to execute promotions and merchandising strategies
Achieve or exceed sales targets and budget goals through in-store engagement [1](https://landolakes- 2. Business Execution (≈35%)
Serve as the primary communication link between field teams and internal departments (marketing, supply chain, innovation)
Maintain strong product knowledge to support sales and training initiatives
Build and manage relationships with key customer stakeholders , including: Regional VPs
District Managers
Store Managers and team leads
Collaborate with Customer Development Managers (CDMs) and peers to ensure aligned execution
Track activity and results through CRM
Collaboration & Strategy (≈20%)
Partner cross-functionally to develop sales tools and marketing collateral
Build relationships across internal teams and partner organizations
Identify opportunities and introduce new strategies to drive growth and innovation
Performance Expectations
Regular store visits across assigned territory (example: ~45/month depending on geography)
Record all activity and interactions in CRM (Salesforce)
Support new store openings and complete training within ~30 days
Deliver training, onboarding, and ongoing support to retail teams
Responsible for achieving revenue, sales volume, and growth targets
Builds strategic partnerships with retail accounts
Drives execution that directly impacts brand presence and in-store performance
Role Characteristics
Individual contributor (no direct reports)
High collaboration across sales, marketing, and operations teams
Heavy field presence with frequent travel and store engagement
This position is remote (virtual) and offices from home but must be located within the territory which is the NE Region of the U.S.
This is a remote position partnering with Tractor Supply Co and other Farm & Ranch Retailers within NY Region. Candidates will be expected to live in the geography.
45% Sales Activities
Promote the Purina Animal Nutrition brand by partnering with local store management, driving product visibility, and ensuring flawless execution of promotions.
Conduct regular store visits within assigned territory to build strong relationships and support premium product sales that exceed targets and budget goals.
Deliver exceptional results in retail environments through strategic engagement and performance-driven initiatives.
35% Business Execution
Act as the primary communication link between field teams and internal departments, including marketing, supply chain, and innovation.
Maintain in-depth knowledge of Purina branded products to support sales and training initiatives.
Build strong, trust-based relationships with accounts to enable training events, new store onboarding, and growth activities.
Develop strategic partnerships with key customer leaders such as Regional Vice Presidents, District Managers, Store Managers, Team Leads, and Receivers.
Collaborate effectively with peers and Customer Development Managers across the territory to ensure alignment and execution.
Record results and manage administrative responsibilities through the CRM platform.
20% Collaboration and Strategy
Partner with cross-functional teams to create impactful sales and marketing collateral.
Build strong internal and external relationships across divisions and companies to support broader growth objectives.
Drive innovation by introducing new strategies and trend-forward approaches to elevate opportunities within the territory.
Required Experience/Knowledge/Skills
Bachelor's Degree in Ag or related business field (ex. Animal Science/Nutrition, Ag Business, Ag Education)
2+ years successful sales and/or nutritional experience influencing
Benefits
Vision insuranceRemote work options
Additional Information
Senior Sales Representative Purina National Accounts
This position is remote (virtual) and offices from home but must be located within the territory ( Minnesota, Wisconsin, Michigan, Illinois). The ideal candidate will reside in Illinois or Wisconsin.
The ROM is a field-based, customer-facing sales and execution role responsible for driving growth of Purina products within retail accounts. The position focuses on in-store execution, relationship building, training, and sales performance across an assigned territory.
Land O'lakes · Chicago