Marketing Insights Manager, Commercial

Benefits

Additional Information

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don't back down from hard work- we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most. Team Summary The Marketing Insights Manager - Commercial plays an integral role in establishing GAF as the leader in Commercial roofing by building a clear connection to customer needs and empowering the organization to make customer led strategic business decisions. Reporting to the , this position has end to end accountability for the successful delivery of the Commercial Market Insights roadmap within GAF's Marketing Organization. This highly visible role within the organization leads and drives the Commercial insights and research agenda, managing cross functional projects and stakeholders across Product Marketing, Sales, Building & Roofing Science and R&D to deliver meaningful insights and recommendations to guide successful customer driven strategies, tactics, product development and experiences. The ideal candidate will act with integrity and back-bone, make thoughtful recommendations sifting through wants to deliver upon needs, engage in healthy debate and challenge the status quo across all levels of management, including executive leadership to ensure the customer is at the center of decision making. This position is based in our Parsippany, NJ corporate headquarters which currently operates on a hybrid in-office schedule. Though employees are welcome to work in our office on Friday, this position must be performed in-office on Monday through Thursday, with the option to work remotely from the employee's home office on Friday. Job Summary The Marketing Insights Manager provides expertise and strategic partnership in the development and execution of Voice of the Customer and Market Research initiatives which drive GAF's and Siplast's Commercial Marketing and Innovation strategies. This role will directly impact product, brand and program development by uncovering and evangelizing actionable and meaningful insights through a combination of research methodologies. The primary responsibility of this position is to lead, plan, manage, execute and successfully deliver multiple insights projects of varying size and complexity. This player-coach will own day to day execution responsibilities while managing a team of analysts to successfully build and accomplish an aggressive Commercial insights/research roadmap. The successful candidate brings deep business and industry experience, product knowledge and business acumen to the role and is a passionate champion for the voice of customers (e.g. contractors, architects, specifiers and building owners), with strengths in analytics and synthesizing insights into compelling narratives to ensure GAF allocates resources towards the market/customer needs that best support business goals. Essential Duties Serve as the in-house Commercial insights expert. Delivers insights, knowledge, strategic recommendations using leading insight methodologies to solve business questions and challenges as they arise from Commercial stakeholders across the organization. Research Strategy & Execution - Owns the Commercial Insights research roadmap. Partners with stakeholders to define research/insights needs, anticipating needs as changes in the business/market arise. Manages the initial development, ongoing alignment and socialization of the evolving plan with key stakeholders across the business. Manages internal business owners and stakeholders to articulate and define insights needed to solidify the Research Roadmap and to secure resources (both internal and external) in support of business needs. - Commercial strategic business partner and point person for new product development (NPD) and enterprise priority initiatives. Provides insights thought- leadership on NPD cross functional teams and owns the insights strategy in support of successful product development, optimization and business outcomes keeping the customer at the center. - Leads, facilitates and curates internal and external cross functional in-person insights engagements including workshops, focus groups, and ideation sessions. In partnership with Product Management, , R&D, and other cross functional departments owns the end to end management, execution and delivery (from agenda, methodology, facilitation to insights dissemination) of impactful insights led engagements that provide insight into challenging business questions, gaps in the market/customer experience and product development opportunities while bringing customer need