Digital Marketing Manager

Responsibilities

• Digital & Performance Marketing
• Lead the planning and execution of local and global digital acquisition campaigns to support commercial targets.
• Oversee the performance marketing agency in managing day-to-day activities (SEM,SEO, CRM, Paid Social, Metasearch, Display).
• Manage and optimize the hotel website and booking platforms
• Collaborate with internal stakeholders' teams to develop and execute retention and email marketing strategies, including database segmentation and automation.
• Monitor and analyze digital performance across channels, providing regular reports and actionable insights.
• Identify and implement cross-channel optimization to improve ROI, reach, and conversion rates.
• Ensure implementation of best practices across all digital platforms (paid media, website, CRM, email).
• Content
• Ensure consistency in visual identity and messaging across all content and communication channels.
• Work closely with F&B, Rooms, and Events teams to align marketing with on-property experience and business goals.
• Collaboration & Project Management
• Partner with internal stakeholders and external agencies to deliver effective digital, creative, and campaign assets.
• Manage the local marketing budget , ensuring efficiency and strong return on investment.
• Maintain and update digital marketing materials, content databases, and media libraries.
• 5+ years' experience in digital marketing, ideally within the hospitality, travel, or lifestyle sector.
• Strong expertise in Google Ads, Meta Ads, SEO, CRM platforms
• Solid knowledge of performance marketing, including PPC, Paid Social, Email Marketing, Affiliates, and Conversion Optimization.
• Experience in working with and managing agencies and creative partners.
• Skilled in data analysis and reporting tools like Google Analytics and Search Console.
• Excellent communication, project management, and time management skills.
• Fluent in English and Spanish.
• Creative, collaborative, and comfortable working in a fast-paced environment with multiple priorities.
• ivan.ramireztlapapal@ennismore.com
• pedro.pech@ennismore.com

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