Digital Specialist Apprentice

Responsibilities

• Ads Management: Assist in setting up, monitoring, and optimizing paid campaigns through Meta Ads Manager and Google Ads to drive high-quality traffic to the website.
• Search & Visibility Optimization: Manage and regularly update the Google Business Profile (Google Business Manager) to ensure accurate local SEO and high visibility.
• Analytics & Reporting: Monitor and interpret data from SEO/AEO (Answer Engine Optimization) reports and web analytics to identify trends and provide improvement recommendations.
• Website Performance Strategy: Support initiatives to increase traffic and conversions on the hotel's official website through content optimization and user behaviour analysis.
• Digital Distribution Support: Ensure consistency of hotel information across all digital touchpoints and support efficient distribution through the hotel's online platforms.
• Currently pursuing or recently completed a degree in Marketing, Digital Media, Hospitality, IT, or related field.
• Strong interest in digital marketing and the hospitality industry.
• Familiar with social media platforms and basic analytics tools.
• Basic knowledge of Microsoft Office (Excel, PowerPoint)/
• Good communication skills in English (written and verbal).
• When applying, do not hesitate to let us know of any specific needs you may have so that we can consider them.

Additional Information

The Digital Marketing Specialist Apprentice is responsible for executing technical digital strategies to strengthen the hotel's online presence and optimize the performance of its official website. This role focuses on managing paid advertising, improving search visibility, and analysing performance data to increase revenue contribution through the hotel's direct channels.

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