Create and execute the overall marketing and advertising strategy for the agent channel
This includes partnering with the insurance team on new product and sector launches
Working with the marketing teams of our Top 50 national brokers, agency group partners, and wholesalers (where allowed) to create and deliver co-sponsored marketing campaigns
Develop performance marketing processes to analyze success of campaigns
Create and oversee the marketing budget for the agent channel
Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders that drive growth in the agent channel.
This includes providing OKR management, creative direction, creating content or briefs, final approvals, and implementation.
Manage our convention exhibitor strategy, organizing calendar, logistics, swag purchasing, and more.
Oversee and manage external advertising strategy, including analyzing results, creating ad copy and assets, collaborating with the Google and Bing SEM teams, and more.
Create marketing assets for the sales team; including training presentations, flyers, promo videos, and more.
Oversee our incentive programs, gifts, and promotional gifting
Collaborate with PR and social media team for external communications
Collaborate with other key stakeholders such as product, sectors, and IPM to align their release efforts with our communication and marketing strategy.
What We Need:
5+ years of experience of marketing to independent agents
Understand how to drive performance marketing campaigns - tracking the success of what we deliver
Experience managing direct reports and cross functional partners
5+ years of experience managing or overseeing SEM campaigns
Note on Fraudulent Recruiting
We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of ERGO NEXT Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.
US annual base salary range for this full-time position:
$145,000 - $165,000 USD
One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing tog
Benefits
Dental insuranceVision insurance401(k)Remote work optionsFlexible scheduleParental leave
Additional Information
Location: Remote
ERGO NEXT's mission is to help entrepreneurs thrive. We're doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience.
Simply put, wherever you find small businesses, you'll find ERGO NEXT.
Since 2016, we've helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We're backed by industry leaders in insurance and tech, and we still have room to grow - that's where you come in.
Nextinsurance66 · Boston, MA