Evolve access strategies for products in a highly competitive access landscape
Deliver impactful value propositions, messaging, and promotional materials (both branded and unbranded) tailored to key customer segments (e.g., payers, IDNs, GPOs)
Champion pull-through activities to ensure access is being optimized at the territory level
Lead pricing and contracting strategies for payers and providers, ensuring market competitiveness and optimal access
Execute strategies for buy-and-bill environments, including physician-administered settings
Partner with medical and HEOR to support the development of evidence generation plans aligned with payer needs
Drive competitive intelligence activities to inform access strategies and positioning
Monitor evolving reimbursement and policy landscapes and integrate insights into access strategies
Drive cross-functional collaboration across global value and access and several U.S. teams including pricing, HEOR, trade & distribution, field access, medical regulatory, legal, training, and commercial brand marketing/sales/ reimbursement teams
Coach and develop future market access marketing talent
Requirements
Required Skills
Bachelor's degree required, MBA preferred
Minimum 10+ years of experience in U.S. market access, payer marketing, pricing, or related fields within the pharmaceutical or biotech industry
Strong understanding of buy-and-bill reimbursement pathways, including provider dynamics and payer policy considerations
Strong knowledge of payer landscape, policy trends, trade & distribution models, and pricing frameworks
Exceptional leadership and cross-functional team management skills
Strategic mindset with strong analytical and communication capabilities
Ability to operate in a fast-paced, dynamic environment with a high degree of ownership and accountability
#LI-Hybrid
Job Level: Management
Additional Information
The base compensation range for this role is: $204,000.00-$281,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being ; including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen?
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities wh
Benefits
Dental insuranceVision insurance401(k)Paid time offEquity / stock optionsPerformance bonusParental leave
Additional Information
About This Role
We are seeking a dynamic and experienced Director of U.S. Market Access Marketing to lead the evolution and execution of the U.S. market access activities for our Specialty Portfolio in Multiple Sclerosis. This is a critical leadership role responsible for driving comprehensive access strategies, payer engagement, and cross-functional alignment to ensure successful, timely product growth.
Biogen · Cambridge, MA