Lead Product Designer, Family Experience

Responsibilities

• Lead design for Consumer Experience
• Own end-to-end product design for Consumer workstreams, from discovery and journey mapping through prototypes and production-ready design, including the unified family experience across APFM.com , AgingCare, Care Hub, advisor-connected workflows, and emerging AI-enabled channels.
• Translate emotionally complex, information-heavy senior care decisions into intuitive workflows that help families move forward with confidence.
• Partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to define problem framing, success criteria, tradeoffs, and release scope.
• Design for trust, clarity, accessibility, speed, and usability across moments where families need accurate information and confident next steps.
• Shape product direction with evidence
• Use research, analytics, care-seeker conversations, marketing insights, funnel data, frontline team input, product data, and business context to guide design decisions.
• Identify high-leverage opportunities where better consumer experiences can improve family outcomes, provider outcomes, and business performance.
• Communicate design rationale clearly to product teams, engineering partners, marketing partners, operational stakeholders, and senior leaders.
• Help teams understand not only what should ship, but why it matters.
• Raise the design quality bar
• Apply and extend shared APFM patterns so consumer product surfaces feel coherent across channels and touchpoints.
• Help distinguish consumer-specific design needs from reusable marketplace and design-system patterns.
• Contribute to shared foundations, including interaction patterns, information architecture, accessibility, UX writing, content quality, and craft standards.
• Mentor and raise the bar for other designers through critique, pattern quality, and strong product storytelling, without requiring people-management responsibility.
• Increase design leverage with AI
• Bring a builder's mindset to design: use lightweight prototypes, AI-assisted workflows, and scrappy experiments to make ideas tangible earlier.
• Experiment with AI tools to explore product directions, prototype consumer journeys, synthesize inputs, pressure-test assumptions, and improve the speed and quality of design work.
• Help the team understand where AI meaningfully improves the consumer experience, and wh

Additional Information

A Place for Mom is building the future of senior care, and design is central to how families, caregivers, providers, and APFM teams navigate that experience. We are looking for a Lead Product Designer to own product design for Consumer Experience and help us turn emotionally complex care decisions into clear, trustworthy, high-quality product experiences. APFM is organizing around the two customers that define our marketplace: families navigating care decisions and providers delivering care. Evolving toward a more connected experience across the full care placement journey. This role is for someone who is curious about where product design is going, not only where it has been. We do not expect anyone to have ten years of experience with tools that are only beginning to emerge. We do expect you to be actively experimenting with AI tools, learning where they help, where they fail, and how they can create leverage without replacing judgment, craft, accessibility, ethics, or deep user understanding. You will partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to shape consumer journeys that help families understand their options, build confidence, and take the next best step in a high-stakes senior care decision.

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