Brand & Content Coordinator, CPM

About the role

Job Description Summary: This position supports the College of Podiatric Medicine's brand, digital presence, and prospective-student outreach. The Brand & Content Coordinator produces and schedules social media and video content, writes recruitment copy, supports virtual and in-person prospect events, and helps run the CPM top-of-funnel: organic social, paid digital, email nurture, and ambassador programs. The role partners with the CPM Recruitment & Admissions Coordinator on prospect-to-applicant handoff, and coordinates with SMU Marketing & Communications to keep CPM aligned with university brand standards while maintaining a distinct, program-specific voice. The role is measured on prospective-student engagement (reach, inquiries, application starts), applicant source attribution, and contribution to CPM recruitment yield. Some travel required for conferences, recruiting events, and program content production. Duties and Responsibilities: Essential Duties and Responsibilities: Content Production & Social Media - 45% Produce and schedule short-form and long-form content for Instagram, TikTok, LinkedIn, YouTube, and the CPM web presence: student life features, faculty spotlights, alumni stories, procedure highlights, campus and clinical footage. Maintain the CPM editorial calendar in alignment with the AACPMAS application cycle (open, interview season, decision deadlines). Write and edit recruitment copy for landing pages, email campaigns, viewbook, info-session scripts, and ambassador toolkits. Capture and edit photography and video on location (campus, clinical sites, events) and in-studio. Support the CPM visual identity: basic graphic design, asset organization, and coordination with freelance photographers, videographers, and designers. Prospective-Student Outreach & Recruitment Support - 30% Support top-of-funnel acquisition across organic social, paid digital (Meta, Google, TikTok, LinkedIn), and SEO for CPM program pages. Build and send email nurture sequences for prospects from first inquiry through AACPMAS application submission. Coordinate virtual and in-person prospect events: webinars, Q&A sessions, info sessions, admitted-student events. Handle speaker prep, run-of-show, and post-event content reuse. Coordinate the CPM student ambassador and alumni ambassador programs for user-generated content and peer outreach. Work closely with the CPM Recruitment & Admissions Coordinator on prospect-to-applicant handoff, nurture for stalled leads, and yield activities for admitted students. Analytics & Reporting - 10% Track KPIs: impressions, engagement rate, inquiry volume, application starts, applicant source attribution, and channel-level cost efficiency. Assemble a monthly dashboard for the CPM Dean and the Pathway to Success leadership group. Flag trends and recommend adjustments to the Dean and SMU Marketing partners. Communications & Liaison - 10% Liaise with SMU Marketing & Communications to stay aligned with university brand standards and leverage shared resources. Partner with the SMU Web team on CPM program pages and conversion flow. Coordinate with external vendors (agencies, photographers, videographers, printers, paid media platforms) under Dean's direction. Other duties as assigned - 5% Skills and Abilities: Hands-on production skills: writing, photography or videography, basic graphic design, video editing. Comfort with tools like Adobe Creative Suite, Canva, CapCut, or equivalents. Working knowledge of paid digital platforms (Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Campaign Manager) and web analytics (GA4, UTM tagging). Strong copywriting. Able to write in a warm, specific, non-corporate voice that resonates with prospective health professions students. Able to produce a finished piece of content end-to-end, not just brief an agency. Comfortable on camera and behind the camera. Willing to direct students, faculty, and alumni talent and coax good footage out of non-professionals. Good project management. Able to run multiple parallel campaigns and hit deadlines tied to the application cycle. Demonstrate commitment to the principles of diversity, equity, and inclusion. Able to work independently while collaborating across CPM, SMU Marketing, Admissions, and external vendors. Handle privileged student and applicant information in a FERPA-compliant manner. Professional in manner and attire. Available to work two to four Saturdays per year for recruiting events and content shoots. Education and Experience: Bachelor's degree required. Preferred fields: Marketing, Communications, Journalism, Digital Media, Film/Video, or related. Relevant experience welcomed but not required. Candidates with prior work in brand/content, social media, agency, freelance content production, higher-education recruitment marketing, or a substantial personal content program are all encouraged to apply. Preferred: experience marketing a professional or graduate program (medical, dental,