Marketing Lead, UKI

About the role

Asana is looking for a Marketing Lead, UKI to lead regional marketing across the UK and Ireland. This is a high-ownership role for a marketer who can operate like a mini CMO for the region: shaping regional strategy, influencing go-to-market priorities, partnering closely with sales and customer-facing teams, and building programs that drive pipeline while strengthening Asana's presence in market. Success in this role requires strong commercial judgment, sharp prioritization, and the ability to translate global priorities into local market opportunities. You'll need to move confidently between strategic planning and hands-on execution - from identifying the right accounts, segments, and regional plays, to managing the detailed delivery of campaigns, events, executive programs, and follow-up motions. The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you'll achieve Lead the UKI regional marketing strategy, defining the right plan, priorities, and investment mix in close partnership with UKI sales leadership and cross-functional stakeholders. Translate business goals, market context, account priorities, and pipeline opportunities into focused regional programs with clear execution choices. Act as a strategic partner to sales and customer-facing teams, aligning marketing activity to target accounts, priority segments, whitespace opportunities, expansion moments, and pipeline goals. Build and execute an event-led regional marketing mix across flagship events, executive programs, customer moments, webinars, partner activations, and account-based plays. Act as a key regional owner for flagship events such as Work Innovation Summit London, partnering with the central events team and UKI sales leadership to shape the regional approach, drive sales engagement, support strategic account participation, and ensure strong follow-up and pipeline impact. Develop tailored programs for strategic accounts, partnering with AEs, CSMs, and sales leaders to create relevant, high-touch marketing moments that support account engagement and progression. Help shape how Asana and Asana AI show up in the UKI market through relevant messaging, customer stories, executive engagement, partnerships, and regional activations. Own regional execution end to end, from planning and stakeholder alignment through logistics, launch, follow-up, reporting, and optimization. About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. Deep experience in field marketing, regional marketing, demand generation, or integrated marketing within B2B SaaS or enterprise technology. Strong track record of building marketing programs that support sales priorities, create pipeline, and influence account progression. Experience owning or shaping marketing strategy for the UK, Ireland, or other mature B2B markets. Strong commercial judgment, with the ability to turn broad business priorities into clear regional focus, trade-offs, and action plans. Highly collaborative with exceptional sales partnership skills, showing confidence working alongside senior sales leaders, AEs, CSMs, and cross-functional teams. Experience developing account-based or high-touch marketing programs for strategic accounts. Strong event leadership skills, including the ability to act as a regional business owner for flagship events while managing the operational details required to deliver strong outcomes. Ability to operate at different altitudes, moving seamlessly between regional strategy, stakeholder influence, campaign planning, and hands-on execution At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we'll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted