(USA) Senior Manager, Creative- Senior Copy Lead, Seasonal Brand Campaigns

Requirements

• Bachelor's degree in creative writing, advertising, or related field
• 5+ years copywriting experience in professional advertising agency in a senior role.
• Proven track record of creating successful 360 campaigns.
• Exceptional portfolio showcasing creative writing and conceptual thinking.
• Proficiency in industry-standard creative tools and software including the Adobe Creative Suite, Microsoft Office, Google Slides, and Figma.
• Strong leadership, communication, and interpersonal skills, with the ability to inspire and motivate partners and connect across Walmart Creative Studio. Maintain composure in critical situations
• Experience working in a fast-paced, high-stakes environment leading campaigns.
• Reporting:
• Reports to Associate Creative Director, Seasonal & Lifestage, Brand Campaigns
• Individual Contributor
• Why Join Us:
• Competitive compensation and comprehensive benefits package.
• Opportunities for professional growth and development within a global industry leader.
• A dynamic and collaborative work environment with a thrilling job to be done: make Walmart relevant to every American via world-class creativity and execution.
• If you are a dreamer of big ideas, compelling stories and strategically sound craft, with a track record of delivering exceptional results, and are ready to help build the best in-house creative agency for the biggest name in retail - we want to hear from you.

Additional Information

Position Summary... As a Senior Copy Lead, you'll drive the creative storytelling behind major Walmart campaigns, including Back to College and Holiday initiatives. You'll concept and execute compelling 360 campaigns across paid media, social, digital, email, site, print, and in-store channels-bringing big ideas to life with strategic insight and creative flair. Collaborating with cross-functional teams, you'll lead projects from ideation to execution, ensuring brand voice consistency, high-quality output, and timely delivery. If you're a seasoned copywriter with a passion for storytelling, trend awareness, and creative leadership, this is your opportunity to make a bold impact at scale. About Walmart Creative Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive omnichannel creative ideas and brand design systems that meet customer needs and drive business objectives while keeping our Fortune #1 brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all. We are positioned as an internal creative agency hyper-focused on the customer experience across all channels, categories, campaigns, and touchpoints. We are ruthlessly focused on our customers, insight-driven creative strategies, and integrated solutions that build the brand and grow the business. We value talent, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping all people save money and live better. What you'll do... Collaboration : Ideate, create, and execute 360 campaign creative across all channels (owned & paid) inspired by creative and business briefs. Pursue ways that we can work better, faster. Manage projects that are on-brief and polished, mitigating feedback, ultimately keeping workstreams on track from inception to completion, ensuring timely delivery and alignment with strategic objectives. Contribute to strategic problem-solving. Exhibit outstanding creative judgement while dreaming big and pushing boundaries and relentlessly seek to raise the creative bar. Possess an unwavering attention to detail and a strong sense of ownership. Trend Analysis: Stay informed about industry trends, emerging technologies, culture and consumer behaviors to inform creative decisions and maintain our brand's competitive edge. Quality Assurance: Maintain high standards of quality and craft throughout the design and implementation process, ensuring that the final output meets or exceeds expectations. Consistently applies our brand voice and visual ID guide best practices and standards for brand and seasonal connectivity, attribution and impact. Maintain a deep dedication to craft, from concept ideation to execution. Project Oversight: Manage lifestage and seasonal projects from conception to completion, ensuring timely delivery and alignment with strategic objectives. Ability to prioritize projects and proactively manage your own time and deadlines. Effectively adapt creative based on seasonal shifts.

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