Senior Programmatic Consultant

About the role

We're seeking a Senior Programmatic Consultant to own the GMP technical strategy and roadmap for a portfolio of clients. This role acts as the primary technical advisor across DV360 and CM360, translating complex ad-tech capability into scalable, commercial outcomes. You will lead client engagements, shape GMP architectures, support new business, and mentor junior team members - including the Programmatic Support Specialists. We're seeking a Senior Analytics Consultant to own the GA4 technical strategy and roadmap for a portfolio of clients. This role acts as the primary measurement advisor across GA4, GTM, and the wider analytics stack, translating complex tracking and data-collection capability into scalable, commercial outcomes. You will lead client engagements, shape measurement architectures, support new business, and mentor junior team members - including Analytics Support Specialists. Key Responsibilities Owning the GA4 strategy and roadmap for assigned clients Acting as senior measurement advisor across GA4, GTM, and the broader analytics ecosystem Designing and evolving measurement architectures aligned to client business goals Leading complex troubleshooting and tracking/data quality optimisation initiatives Supporting sales teams on pitches, RFPs, and solution design Identifying opportunities where additional tracking and measurement capabilities unlock greater value Providing thought leadership on digital maturity, privacy, consent, and measurement best practices Mentoring and guiding junior support staff; setting standards and best practices Maintaining strong relationships with analytics partners, platforms, and vendors Required Qualifications & Experience 6-10 years' experience in digital analytics, marketing measurement, or ad-tech 3+ years of deep, hands-on GA4 experience (including event design and implementation) Strong understanding of the analytics measurement ecosystem (GA4, GTM, consent, identity and attribution concepts) Proven experience advising clients at a strategic and technical level Ability to translate tracking and data collection capability into business and growth outcomes Preferred Qualifications Analytics certifications (GA4, GTM, BigQuery, or related credentials) Experience with alternative analytics platforms and tagging frameworks (as relevant) Exposure to server-side tracking, CAPI-like patterns, and advanced measurement use cases Experience with BigQuery, clean rooms, CDPs, data pipelines, or measurement integrations Prior involvement in pre-sales or solution engineering What success looks like Strong GA4 adoption and roadmap execution across clients High client satisfaction and retention Expansion of analytics-led solutions through smarter architecture and usage Effective mentoring and upskilling of junior team members Tangible contribution to new business wins and upsells (without quota-carrying) Key Responsibilities Owning the GMP strategy and roadmap for assigned clients Acting as senior technical advisor across DV360, CM360, and broader ad tech stack Designing and evolving GMP architectures aligned to client business goals Leading complex troubleshooting and platform optimisation initiatives Supporting sales teams on pitches, RFPs, and solution design Identifying opportunities where additional capabilities unlock greater GMP value Providing thought leadership on digital maturity, privacy, identity, and measurement Mentoring and guiding junior support staff; setting standards and best practices Maintaining strong relationships with platform partners and vendors Required Qualifications & Experience 6-10 years' experience in digital advertising or ad tech 3+ years of deep, hands-on GMP experience (DV360 + CM360) Strong understanding of the programmatic ecosystem (DSPs, SSPs, identity, privacy) Proven experience advising clients at a strategic and technical level Ability to translate platform capability into business and growth outcomes Preferred Qualifications GMP certifications (DV360, CM360, SA360, GA4, GTM) Experience with alternative DSPs (The Trade Desk, Amazon DSP) Exposure to CTV, Retail Media, and advanced programmatic use cases Experience with BigQuery, clean rooms, CDPs, or measurement integrations Prior involvement in pre-sales or solution engineering What success looks like Strong GMP adoption and roadmap execution across clients High client satisfaction and retention Expansion of GMP-led solutions through smarter architecture and usage Effective mentoring and upskilling of junior team members Tangible contribution to new business wins and upsells (without quota-carrying) Originally posted on Himalayas