Director, Performance Marketing
External
Constantcontact · Boston, MAPrepare for this interview
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About the role
Constant Contact is seeking a Director, Performance Marketing to own paid acquisition and the measurement systems that make performance legible, improvable, and scalable. This role is built around a product mindset: channels are not line items to be managed, they are customer-facing products to be designed, instrumented, iterated, and held accountable to outcomes. You will own the performance engine across both self-serve and sales-assisted motions, serving SMB, mid-market, and international segments, balancing the speed and volume demands of trial-led acquisition with the precision and qualification requirements of a sales-assisted funnel. You will be as comfortable defining what a channel is supposed to do and for whom as you are reading the data that tells you whether it is doing it.