Associate, Integrated Investment

External

Horizonmedia · New York, NY

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About the role

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Responsibilities

Media Negotiating & Buying - 25%

Lead RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations

Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol

Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)

Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

Collaborate with Horizon Next Paid Social team to monitor, manage and optimize activations across Facebook, Twitter and other relevant social environments

Digital Media Strategy - 10%

Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development

Employ Horizon Next's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

Participate in team brainstorms to kick off plan and consideration set development

Monitor trends, tools, opportunities and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teams

Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions

Campaign Management & Execution - 15%

Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA'ing all pixels

Issue specs documents and ensure all materials are received from creative agency

Oversee creation of campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients

Work alongside assistant on post campaign reconciliation and billing

Reporting & Analysis - 30%

Monitor and report weekly on biddable and direct channel performance, providing an active voice communicating optimization opportunities and challenges

Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Relationship Management - 10%

Collaborate with Senior Planner and Supervisor to identify problems and recommend solutions

Keep Senior Planner and Supervisor updated on the status and timing of deliverables

Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations

Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships

Mentorship - 10%

Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

Associate, Integrated Investment

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