Senior Wealth Advisor

About the role

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires. The Senior Wealth Advisor is responsible for developing, leading, and managing relationships with high net worth (HNW) and ultra high net worth clients (UHNW), typically holding $3-$40 million in investable assets, and collaborating on more complex relationships in excess of $40 million to $150+ million. This role is distinguished by deep experience advising clients in highly complex wealth scenarios, including advanced wealth transfer strategies, business succession planning, sophisticated tax aware planning in coordination with attorneys and CPAs, and executive level planning opportunities generated through the bank's Commercial Banking and Executive Advantage programs. Acting as the primary relationship lead, the Senior Wealth Advisor serves as the strategic quarterback for the client relationship, partnering with internal specialists-including trust officers, private bankers, portfolio managers, and financial wealth planners-to deliver fully integrated, fiduciary aligned wealth solutions. Success in this role requires advanced technical expertise in wealth planning and a demonstrated ability to orchestrate multidisciplinary collaboration in complex client situations. The Senior Wealth Advisor is accountable for driving organic growth through business development, client retention, and expansion of relationships across trust, investment management, financial planning, and banking services. This includes converting senior executive level opportunities and consistently delivering exceptional client experience while adhering to all regulatory, fiduciary, and risk management standards. Senior Wealth Advisors bring a proven track record as top performers across the full spectrum of wealth management, with the experience and judgment necessary to present and deliver the complete breadth of the organization's capabilities to meet both personal wealth needs and referred institutional or executive relationships. Advanced wealth planning expertise is essential to effectively lead client engagements and navigate the complexity inherent in the Senior Wealth Advisor role. What you'll do: Business Development & Growth Source and convert HNW/UHNW prospects via COIs (attorneys, CPAs, business owners), strategic events, and internal bank referrals; manage the pipeline from identification to onboarding. Achieve annual goals for Net New Assets (NNA), revenue growth for trust, banking/lending, wealth planning, and investments. Establish and build market presence through centers of influence, thought leadership, and targeted community engagement. Consult with senior and executive leaders on sales growth strategies and execute on plans across designated market. Relationship Leadership & Orchestration Act as the primary relationship lead-diagnose needs, design relationship plans, convene internal specialists, and ensure coordinated execution. Conduct structured annual and quarterly reviews; oversee client reporting, risk profiling, and service SLAs. Champion holistic advice including investment strategy, credit solutions, estate/trust structuring, tax-aware planning, philanthropy, and family governance. Serve as a mentor and coach, fostering the development and long-term success of junior colleagues. May manage Wealth Advisors in assigned market with responsibility to recruit/retain colleagues, develop talent and manage performance. Client Retention & Experience Own retention outcomes; monitor satisfaction (e.g., NPS), relationship depth and revenue durability (duality); proactively address at-risk relationships. Ensure seamless onboarding and ongoing service / experience delivery; escalate and resolve issues across partners. Risk, Compliance & Governance Adhere to fiduciary standards, Reg BI/AML/KYC, and internal bank policies. Embed quality gates in production (minimum fee / yield, durable relationships, suitability), and maintain a clean compliance record. Data, Technology & Operating Discipline Champion team use of CRM and pipeline tools to track prospects, meetings, conversion, assets, and cross-sell metrics; maintain complete documentation. Contribute feedback to product, pricing, and client-experience initiatives. Relationship Leadership & Orchestration Act as the primary relationship lead-diagnose needs, design relationship plans, convene internal specialists, and ensure coordinated execution. Conduct structured annual and quarterly reviews; oversee client reporting, risk profiling, and service SLAs. Champion holistic