Develop and own a comprehensive patient activation and marketing strategy aligned with brand goals
Lead insight generation across patient and caregiver segments to inform engagement and messaging
Create a multi-year launch roadmap to advance awareness and increase patient empowerment in their patient journey
Build and execute omnichannel activation programs for disease education, awareness, and community engagement
Oversee patient experience design to improve understanding and promote treatment adherence
Lead grassroots community engagement initiatives to expand trust and position Biogen as a key partner for patient organizations in the field of nephrology
Partner with various teams to identify and reduce structural barriers to care
Serve as the internal expert on patient and consumer marketing for transplant and general nephrology
Collaborate with Market Access and Patient Support teams for coordinated programs
Engage with Global partners to share U.S. learnings and influence global strategy
Lead, mentor, and develop a high-performing team responsible for patient activation
Manage agencies and strategic partners for excellence in execution
Establish KPIs and dashboards to measure campaign impact and optimize performance
Requirements
Required Skills:
Bachelor's degree required
10+ years of US commercial experience, with 5+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch experience
Experience in complex/under-developed therapeutic areas or rare diseases
Proven track record in integrated consumer marketing and patient activation strategies
Expertise in digital and omnichannel marketing, segmentation, and behavioral analytics
Demonstrated ability to influence and lead across a matrixed environment
Experience managing agencies and large-scale budgets
Preferred Skills:
MBA preferred
Transplant, Nephrology or Immunology experience highly preferred
Experience with Connected TV and playing in a very competitive market
#LI-Hybrid
Job Level: Management
Additional Information
The base compensation range for this role is: $199,000.00-$274,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being ; including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established bu
Benefits
Health insuranceDental insuranceVision insurance401(k)Paid time offEquity / stock optionsPerformance bonusParental leave
Additional Information
About This Role:
As the Director, US Patient Marketing, Nephrology, you will play a pivotal role within the U.S. Nephrology Marketing team. This role requires you to own the development and execution of comprehensive brand strategies and plans, for a highly visible launch within the organization. You will be responsible for defining and delivering the U.S. Nephrology patient engagement strategy, focusing on patient activation and support. Your role is integral to empowering patients, accelerating diagnosis and treatment initiation, adherence and enhancing long-term brand affinity. Collaborating closely with cross-functional teams, you'll drive initiatives that engage diverse patient communities, build trust, and reduce barriers to care, ultimately supporting confident health decision-making.
Biogen · Cambridge, MA