Head of Communications, MENA & APAC

Responsibilities

• Be responsible for developing and driving our MENA & APAC communications strategy for the business, laying out a detailed plan for achieving objectives and clear, measurable results
• Develop and maintain the external narrative of our MENA & APAC business, in close partnership with regional leadership teams and General Managers across key markets. Preparing executives for thought leadership communications and key speaking engagements
• Lead a team of comms and media specialists across MENA & APAC to execute the communications strategy across media + creator engagement
• Take an audience-led approach to developing a diverse comms strategy that reaches advertisers/agencies, parents, policymakers and Snapchatters
• Shape and influence stakeholder thinking and expectations, building trust in a kind, smart and creative environment
• Drive positive reputational outcomes across MENA & APAC and take a hands-on approach to driving activity across the markets with your team
• Be a critical partner to cross-functional teams across the business, including Marketing, Sales, Global Brand Experience, Talent & Partnerships, Creative Strategy and Business Insights - collaborating to align with the right strategies and desired outcomes.
• Lead and develop work that:
• Highlights our contribution to MENA & APAC, technology leadership and growing community.
• Educates brands and creative agencies about our products, strategy and creative campaigns, driving share of voice in key trade and vertical sector press
• Shows Snapchat's relevance and importance in the daily lives of our community
• Demonstrates the work we do to keep Snapchatters safe and the tools/resources available for our community
• Build, strengthen and nurture key media relationships and have responsibility and oversight of the MENA & APAC press office
• Work closely with regional management teams to prepare them for media interviews, speaking engagements and internal milestone moments
• Inspire others to do great work and lead from the front in showing what great ideas and results look like, while supporting and mentoring the MENA & APAC Comms team to help them grow and develop
• Lead and manage our agency partner relationships across MENA & APAC to deliver a drumbeat of moments and coverage aligned to our business goals
• Serve as a spokesperson for the media and be a trusted contact for reporters who rely on you for timely, accurate information
• Knowledge, Skills, and Abilities
• Deep understanding of the media landscape across MENA & APAC, including national, business, advertising and industry trade media
• Strong experience of working cross-functionally with partners and stakeholder management both internally and externally
• Experience of working on relevant multidisciplinary communications programs with strong experience in B2B communications
• Comfortable with the uncertainty of change and able to deal constructively with problems that do not have clear solutions or outcomes
• Strong news judgement and relationships with top tier media and influencers
• Ability to balance strategic thinking with tactical execution and attention to detail
• Ability to prioritise effectively to deliver against business priorities
• Ability to thrive in a fast-paced environment, make decisions, manage multiple projects simultaneously, and meet tight deadlines
• Experience of working with agencies and managing external partners
• Implement smart use of tools like AI to help aid our comms function

Requirements

• 12+ years relevant experience
• Deep understanding of the media landscape across MENA & APAC, including national, business, advertising and industry trade media
• Experience and exposure across both MENA and APAC markets, with the ability to navigate diverse cultural, busin

Benefits

Additional Information

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles . The Comms Team is responsible for conveying Snap's mission, vision and values to core audiences within our community, which include Snapchatters, advertising partners, content partners, investors, policymakers, and Snap team members. This passionate team works hard to show the world what makes Snapchat the best platform for communication and storytelling, and to ensure the narratives about the company, its people, and its products are accurate and compelling. We're looking for a Head of MENA & APAC Communications to join our team! With key offices across Dubai, Riyadh, Doha, Singapore, Sydney, Tokyo and Mumbai, we are looking for a leader who has experience across both regions.

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