Online New Sales, Europe

About the role

You own end-to-end new customer acquisition for TrendLife across Europe - a market explicitly underinvested relative to its potential, covering the UK, Germany, and France as priority markets. Unlike TrendLife's mature markets where the foundations are established, this is a build role. You'll stand up the channel mix, establish the agency relationship for the region, fix the cross-domain tracking mess, lead the European website relaunch, and build a growth engine from near-zero. You own the Europe acquisition P&L and will be measured against revenue and bookings targets for the region. This is an AI-native role. You'll use AI to build your own dashboards, audit SEO performance, diagnose attribution issues, generate localized creative briefs, and automate reporting. You won't wait for someone to hand you the data - you'll pull it yourself using Claude Code or Python and have your own independent view of performance before the agency sends their weekly report. P&L and Paid Media Own the Europe acquisition P&L: budget management, forecasting, and performance reporting against revenue and bookings targets Manage the agency relationship for Europe across paid search (Google Ads, Microsoft Advertising), paid social (Meta, YouTube, TikTok), display, and programmatic - plus region-relevant platforms Build the European acquisition program from early stage: establish the channel mix, prove the growth model, and scale investment as results justify Drive prospecting-first campaigns that reach net-new European consumers, not just retargeting existing traffic Enforce distinct KPIs and reporting for brand defense vs. prospecting - hold the agency accountable Use AI tools to monitor campaign performance in real time, flag anomalies, and generate daily performance summaries without waiting for agency reports Attribution and Measurement - AI-Led Use AI (Claude Code, Python, or equivalent) to build and maintain your own performance dashboards, pulling data from GA4, ad platforms, and internal systems Navigate and fix the multi-domain tracking and cross-domain attribution issues that are particularly acute in Europe Run your own incrementality analyses and budget scenario models using AI-assisted analytics Work with the agency to implement GA4 tracking, brand vs. prospecting ROI separation, and media mix modeling for European markets - but always maintain your own independent view of the numbers Automate weekly and monthly reporting: AI-generated performance narratives, anomaly detection, and budget reallocation recommendations Website Relaunch and SEO Lead the TrendLife website relaunch for European domains - ensuring SEO equity is preserved during migration and the new site architecture is optimized for search and conversion from day one Direct the agency on international SEO strategy: hreflang implementation, localized content, and market-specific keyword strategies Use AI for keyword research, content gap analysis, and competitive benchmarking at scale across European markets and languages Ensure TrendLife products appear prominently in AI-powered search engines in European markets - Generative Engine Optimization for ChatGPT, Perplexity, Google AI Overviews Cross-Functional Coordination Serve as the primary liaison between acquisition and TrendLife's European marketing, social media, PR, and brand teams Coordinate with the Affiliate Growth Manager on European partner activation, channel overlap, and incrementality Work with the Americas and Asia leads on shared experimentation - adopt and localize winning tests from the US, contribute European learnings back Collaborate with web and product teams on landing page strategy, checkout flow optimization, and CRO execution for European markets Support demand generation for new product launches