[UAE] Senior Product Manager

Responsibilities

• Define and execute product vision, strategy, and roadmap for consumer-facing digital products (web and mobile applications)
• Develop differentiating product positioning and messaging across primary customer and market segments
• Lead end-to-end product lifecycle management from ideation and business case development to launch, optimization, and continuous enhancement
• Drive the design and implementation of customer-centric experiences that increase customer engagement, loyalty participation, retention, and revenue generation
• Define and prioritize product features based on customer insights, analytics, business objectives, and market opportunities
• Translate business needs into detailed product requirements and user stories
• Collaborate closely with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high-quality solutions
• Leverage customer data, loyalty insights, and behavioral analytics to inform product decisions
• Own and monitor product KPIs including adoption, engagement, conversion, retention, NPS, and loyalty performance metrics
• Lead Agile delivery processes and manage product backlogs, sprint prioritization, and release planning
• Conduct market assessments, competitive analysis, and benchmark industry trends and emerging loyalty capabilities
• Work with stakeholders across business and technology teams to align product outcomes with strategic objectives
• We are looking for high-calibre Product Managers capable of identifying customer needs, defining compelling product visions, and leading cross-functional teams to transform ideas into impactful consumer products.
• The ideal candidate:
• Holds a Bachelor's degree in Business, Product Management, Engineering, Computer Science, Digital Technology, or a related field (Master's degree preferred)
• Has 8-10+ years of experience , with at least 5+ years in Product Management roles
• Demonstrates significant experience managing consumer-facing mobile and web applications
• Has hands-on experience designing, implementing, or managing Loyalty Programs , customer engagement platforms, rewards ecosystems, or CRM products
• Brings prior experience within Retail, eCommerce, FMCG, Hospitality, or customer-centric industries (Retail strongly preferred)
• Has strong experience working with Agile delivery methodologies (Scrum/Kanban)
• Can effectively communicate and collaborate with engineering, UX/UI, analytics, and business teams
• Possesses strong knowledge of customer journeys, personalization, CRM, and customer engagement ecosystems
• Has experience with product analytics, experimentation, and A/B testing
• Demonstrates strong understanding of digital KPIs and product performance management
• Has experience with prototyping and requirements definition tools such as Figma, Jira, Confluence, Miro, etc.
• Possesses excellent stakeholder management and client-facing skills
• Previous experience in Salesforce Loyalty Cloud, CRM platforms, or digital loyalty ecosystems is considered a strong advantage
• Arabic language proficiency is preferred but not mandatory
• Excellent verbal and written communication skills in English
• Preferred Experience:
• Loyalty platforms and rewards ecosystems
• Omnichannel retail and customer engagement journeys
• Customer mobile applications and digital ecosystems
• Membership and rewards products
• Personalization and customer data platforms
• CRM and loyalty technology implementations
• Digital commerce and customer experience platforms
• What a career at Sia offer you?
• Competitive compensation: an competitive salary and benefits package, benchmarked against the market to ensure the most competitive offers.
• Entrepreneurial spirit: Join us on an entrepreneurial journey that not only fosters innovation but also empowers you to drive your own success. Dive into a culture where your ideas shape the future.
• Tailored career advocacy program: Receive dedicated support designed to help you achieve your professional aspirations.

Benefits

Additional Information

We are seeking an experienced Senior Product Manager with a strong background in consumer-facing digital products (mobile applications and web platforms) and demonstrated experience in Loyalty Programs , preferably within the Retail sector . The ideal candidate will combine customer-centric thinking, digital product leadership, and commercial acumen to define product vision, drive execution, and deliver engaging customer experiences that increase acquisition, retention, and loyalty value. This role requires a strategic product leader capable of translating customer insights and business priorities into scalable digital experiences while working cross-functionally with technology, design, marketing, CRM, and business teams.

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