Vice President, Data and Insights

About the role

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How We LEAD Capitol Christian Music Group is seeking a Vice President of Data and Insights to lead strategy for Artist Intelligence across the label. This role is central to how data drives marketing and artist strategy. Sitting at the intersection of data, strategy, and storytelling, this leader will translate complex data into clear, actionable, artist insights that empower our teams to drive faster, smarter, and more impactful decision-making across a global landscape. The VP serves as a strategic partner to the Marketing, Digital, and Artist teams- identify emerging trends, uncovering audience opportunities, and shaping artist strategy through insights. This leader will also champion a data-informed culture ensuring teams have the tools, frameworks, and intelligence needed to support artists at every stage of their careers worldwide. How You'll CREATE - Define and lead the global data, analytics, and artist insights strategy, ensuring data drives key decisions across the label. - Partner with senior leadership to translate business priorities into measurable, data-driven strategies that accelerate artist growth and market impact. - Transform complex datasets into clear, compelling narratives and actionable insights that shape marketing strategy, audience development, and revenue-driving opportunities across frontline and catalog. - Identify and interpret global and regional trends across streaming, social, and fan engagement platforms, translating cultural nuance into actionable strategy. - Oversee the development and implementation of analytics dashboards, reporting tools, and insight frameworks that enable teams to access meaningful data for daily decision-making. - Establish best-in-class practices for data storytelling, ensuring complex analyses are translated into clear recommendations for leadership and internal teams. - Establish decision-making framework that balance speed and analytical rigor, ensuringthe organization can act quickly without sacrificing insight quality. - Evaluate campaign and initiative performance, distilling learnings into recommendations for future growth. - Champion a culture of data-informed storytelling, ensuring insights are communicated in clear, visually compelling ways that resonate with both technical and non-technical audiences. - Drive innovation in analytics by partnering with the Data Analyst and engineering and product teams to build tools that deliver real-time intelligence. - Lead the evolution of data sources, pipelines, and analytics infrastructure to ensure accuracy, reliability and scalability. - Drive the adoption of advanced analytics, including company-approved predictive modeling and AI-driven insights, to anticipate trends, optimize performance. - Oversee department weekly reporting structure and ensure real-time communication on timely priorities knowing this is critical to achieve favorable outcomes. - Serve as a thought leader of global fan behavior, cultural trends, and music consumption patterns. - Build, lead and develop a high-performing insights team, fostering a culture of curiosity, accountability, and impact. - Establish and operationalize best practices for research, measurement, and analytics, ensuring insights are repeatable, scalable, and aligned with business priorities. - Build a deep understanding of internal stakeholders and artist partners to ensure analytics solutions address the most critical business and creative opportunities. Bring Your VIBE - 10+ years of experience in data analytics, insights, strategy, or related fields, with a track record of driving measurable business impact. - Experience in music, entertainment, media, or consumer digital industries strongly preferred. - Proven ability to translate complex data into strategic insights that drive measurable business impact. - Strong understanding of global music ecosystems, including streaming platforms, social media and audience engagement trends. - Proficiency working with large datasets using tools such as SQL, Python, or similar languages. - Advanced experience with data visualization platforms like Tableau, Looker, DOMO and similar platforms. - Experience synthesizing multiple data sources (streaming, socials, marketing, audience) into holistic insights. - Familiarity with statistical analysis and analytical frameworks for identify trends and opportunities. - Exceptional communication and storytelling skills with the ability to engage bot