You will set the marketing strategy for how we bring agents on, activate dormant relationships, cross-sell to active producers, and win back lapsed ones. You will work alongside our Demand & Digital Lead on execution in our systems, but the strategy, content, messaging and the metrics are yours.
This role requires deep familiarity with the commercial insurance distribution landscape. You need to understand how independent agents think, what they need to trust a new carrier, and what moves them to submit business.
Lifecycle Program Design & Management
Design and own the full broker lifecycle: onboarding, reactivation, cross-sell/upsell to active agents, and win-back for lapsed relationships
Develop and manage broker segmentation strategy to personalize outreach and prioritize high-value agency relationships
Build gamification mechanics around the principal/producer experience to drive increased GWP per agency
Create content and messaging for broker-facing communications (emails, sell-through tools, and more)
Collaborate with the Demand & Digital Lead on email execution and campaign deployment
Agent Enablement
Build and maintain a full enablement toolkit: sell sheets, product one-pagers, quote guides, objection handling documents, and territory-specific materials
Partner with product management on in-product experience improvements and opportunities to increase agent engagement
Ensure materials are current, accurate, and aligned with the broader messaging platform in partnership with the Content Marketing Manager
Voice of the Broker
Serve as the internal advocate for the agent channel, bringing broker feedback into product, underwriting, and GTM conversations
Lead ongoing persona development for key agency types to inform targeting and messaging decisions
Example KPIs we will measure success with:
GWP from targeted agency acquisition programs
Average submission volume and GWP per agency and increase over time
Product adoption for new and existing lines / features
Basic Requirements
Required
5+ years of experience in the commercial insurance industry
A deep understanding of independent agent distribution: how producers make decisions, what drives submission behavior, and how to build trust with agency principals
Strong written and verbal communication skills: you can translate complex insurance concepts into clear, compelling agent-facing materials
Foundational understanding of sales and marketing communications and best practices
Comfort working cross-functionally without heavy oversight; this role requires initiative and judgment
This role is Hybrid 3x weekly our of either our Denver or Chicago offices
Preferred
Experience designing multi-touch lifecycle programs (onboarding, reactivation, retention) in a B2B2C or channel-dependent business
Experience with HubSpot or a comparable platforms
Familiarity with commercial lines, specialty, or emerging insurance segments
Background working at an MGA, carrier, or independent insurance agency
Experience building or managing sales enablement programs for a distributed agent force
What Success Looks Like
Additional Information
Honeycomb
At Honeycomb, we're not just building technology, we're reshaping the future of insurance.
In 2025, Honeycomb was recognized by Dun & Bradstreet as " Top 10 Best Start Up Companies to Work For " in Israel and named by LinkedIn as " Top 10 Startups in Chicago ".
How did we earn these honors?
Honeycomb is a rapidly growing global startup, generously backed by top-tier investors and powered by an exceptional team of thinkers, builders, and problem-solvers. Dual-headquartered in Chicago and Tel Aviv (R&D center), and with 5 offices across the U.S., we are reinventing the commercial real estate insurance industry, an industry long overdue for disruption. Just as importantly, we ensure every employee feels deeply connected to our mission and one another.
With over $55B in insured assets, Honeycomb operates across 20+ major states, covering 60% of the U.S. population and increasing its coverage.
If you're looking for a place where innovation is celebrated, culture actually means something, and smart people challenge you to be better every day - Honeycomb might be exactly what you've been looking for.
Honeycombinsurance · Chicago, IL