Lead, Commerce Strategy & Operations

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Reports to: Sr. Director, Live Commerce Location: New York Type: Full-Time In-Office Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct-to-consumer e-commerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector-focused marketplace, and our live shopping platforms, Fanatics Live and Voggt. Backed by Fanatics - the world's largest sports merchandiser with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA - we are a nimble, ambitious team building products from the ground up. We are seeking a Lead, Commerce Strategy & Operations to own and drive high-impact commercial initiatives across the livestreaming business within Fanatics Collect. This role sits at the intersection of business strategy, product development, and marketplace operations, with end-to-end ownership of initiatives that improve seller performance and elevate the collector experience. As a senior individual contributor, this role partners closely with the Sr. Director of Live Commerce, the GM of US Live, and cross-functional leadership to define priorities, lead execution, and deliver measurable business outcomes. The Lead translates marketplace insights into strategic initiatives, aligns stakeholders across teams, and ensures successful delivery of complex, multi-functional programs. This role requires strong business judgment, a high degree of autonomy, and the ability to influence outcomes across Product, Engineering, Marketing, and Commercial teams. The individual is expected to operate as a subject-matter expert and thought partner to leadership, helping shape strategy while driving execution.

Responsibilities

• Own and drive end-to-end delivery of strategic commercial initiatives that support marketplace growth, seller success, and collector experience across Fanatics Live
• Act as a strategic partner to Live Commerce leadership, leading business reviews, analyses, and initiative planning to inform prioritization and decision-making
• Lead cross-functional execution across Product, Engineering, Loyalty, Marketing, and Topps, ensuring alignment, accountability, and timely delivery of business-critical initiatives
• Translate marketplace, seller, and category insights into actionable strategies, identifying growth opportunities and influencing roadmap priorities
• Own seller incentive programs, including design, execution, and performance tracking, ensuring alignment with commercial P&L targets and measurable ROI
• Partner with Product and Engineering to define business requirements, prioritize feature development, and influence the product roadmap based on marketplace needs
• Lead rollout and adoption of new product features, including coordinating seller testing, gathering feedback, and ensuring successful launch outcomes
• Establish and manage program governance, including OKRs, timelines, risk mitigation, and stakeholder communication across multiple concurrent initiatives
• Develop executive-ready insights and presentations to communicate marketplace performance, strategic recommendations, and program progress to senior leadership
• Own seller-facing operational programs and communications at scale, ensuring clear, timely, and effective engagement with the seller ecosystem
• Drive operational excellence across seller workflows and systems, including CRM integrity, contracting coordination, and platform enablement
• Serve as a subject-matter expert in Commerce Stra

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