Senior Paralegal - NAOU Marketing Function

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Job Description Summary: We are looking for an experienced Senior Paralegal to join the North American Operating Unit (NAOU) Marketing Legal Team , supporting one of The Company's most innovative and fast-paced business functions. This role sits at the center of a robust, high‑volume marketing portfolio, providing legal support for cutting‑edge advertising and marketing initiatives across digital‑first, data‑driven, social, e‑commerce, and emerging technology‑enabled platforms. As the primary day‑to‑day legal partner for the NAOU Marketing Function, the Senior Paralegal will play a critical role in enabling compliant, impactful consumer‑facing campaigns. You will support advertising and marketing legal review, guide regulatory and consumer protection compliance, and proactively help identify and mitigate risk-ensuring speed to market without compromising legal integrity. The ideal candidate is a confident, seasoned legal professional who thrives in a dynamic environment, operates independently under attorney supervision, and combines deep knowledge of advertising law with practical, business‑focused judgment in an ever‑evolving digital landscape Position Details: This is not a remote position. Hyb rid work schedule : 3 days per week in person 2 days virtual Location: Atlanta, Georgia What You'll Do for Us: Provide supervised legal and business advice to cross-functional business partners regarding day-to-day marketing legal matters, including: Promotions and sponsorships, advertising claims, third-party intellectual property rights, digital and social media campaigns, influencer and content creator best practices, digital advertising compliance (including behavioral targeting, and platform-specific ad policies), basic privacy guardrails (including the collection and use of identifiable consumer data, cookie consent mechanisms, and cross-platform tracking), and emerging issues related to the use of AI-generated content and other advanced technologies in marketing. Review and approve all types of marketing materials across all media channels - including digital display, paid social media,, email marketing, mobile app content, e-commerce product pages, broadcast, print, out-of-home, point-of-sale, packaging, retail media networks, and emerging platforms - for compliance with applicable federal, state, and local advertising and consumer protection laws, FTC Act guidelines, FDA regulations, CAN-SPAM Act, TCPA, applicable state and federal data privacy laws, and third-party intellectual property rights. Identify advertising and marketing claims, including health, wellness, nutritional, and comparative claims in an environment of evolving regulatory expectations. Support the legal team's compliance initiatives by identifying potential legal and regulatory risks in marketing campaigns and proactively escalating issues to attorneys as appropriate. Manage the day-to-day legal review process within the company's review and approval platform, ensuring marketing materials - including digital assets with rapid turnaround requirements - proceed efficiently through the approval workflow while maintaining thorough documentation of legal review. Assist the business in the development, drafting, review, and negotiation of contracts that reflect agreed-upon business terms, including but not limited to sponsorship agreements, promotional agreements, influencer, talent agreements, and technology vendor agreements supporting digital marketing operations. Leverage AI tools, marketing technology (MarTech) platforms, and legal technology solutions to enhance the efficiency and accuracy of legal review workflows, marketing compliance processes, digital asset compliance tracking, and research tasks. Serve as a digital compliance resource by monitoring emerging legal and regulatory developments affecting digital marketing - including updates to FTC guidance on digital advertising and endorsements, state and federal data privacy legislation, AI regulation, and platform policy changes - and proactively communicate relevant updates to the legal team and business stakeholders. Partner with digital marketing operations, data analytics, and technology teams to embed legal and compliance guardrails into digital marketing workflows, marketing automation systems, and consumer data collection processes. Participate in additional cross-functional projects and initiatives as assigned by the legal team. Qualifications & Requirements: Bachelor's degree or associate's degree in paralegal studies from an ABA-accredited program, or a bachelor's degree in a related field with a paralegal certificate from an ABA-accredited program. 7-10 years of experience as a transactional paralegal, with significant experience in advertising, marketing, and/or consumer products law, including meaningful exposure to digital marketing compliance. Experience in an in-house legal team , preferably within a large consumer packaged goods, food and beverage, or

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