B2B Integrated Campaigns Strategist

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Be essential at Cars Commerce At Cars Commerce, we're fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry. No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it's built into the very fabric of our shared values. We like to say we Rise Together - putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challengeand Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it's hard. It's our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable. But don't take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared "Best" of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more. We are looking for a Paid Media Strategist to be the owner of our paid media campaigns, driving awareness and demand for our B2B solutions. You will own media, primarily across Google, Bing, Meta, and LinkedIn. This is a hands-in-tool, end-to-end role - you will build, manage, optimize, and report on all paid campaigns (no agency partnerships). You will own the budget allocation, the channel mix, and the results. The role will work closely with our Manager of Integrated Campaigns, Director of Marketing Programs & Ops, B2B Product Marketing Teams, and in-house creative teams to bring campaigns to life. Over time, as our core channels mature, you will have room and support to identify and test new channels and approaches to reach our B2B audiences. This role reports to the Director, B2B Marketing Programs and Operations. The day-to-day End-to-end management of paid digital campaigns across Google, Bing, Meta, and LinkedIn - from strategy and in-platform build through optimization and reporting Budget allocation and channel mix recommendations tied to campaign goals and MQL targets Performance tracking and regular reporting on KPIs, with clear recommendations for improvement Campaign tracking, tagging, and troubleshooting in-platform and in partnership with marketing ops and marketing analytics teams Creative brief development and asset guidance in partnership with our in-house creative team Identification and testing of new channels and tactics as core programs mature - you will have the opportunity to build beyond the current channel mix Collaboration on strategy, execution, and budget for other channels, such as direct mail, influencer partnerships, and trade publications Cross-training and collaboration with other integrated team member, Sr Associate of Integrated Campaigns - Organic & Boosted Social Must-have experience 5+ years managing paid media campaigns hands-in-tool across Paid Search, Paid Social, and Paid Display (Google, Bing, Meta and LinkedIn preferred) Demonstrated track record of driving measurable B2B outcomes - MQLs, pipeline contribution, or site traffic - not just impressions and clicks Experience owning budget allocation and making channel mix decisions independently, without agency support Strong command of campaign tracking, attribution, and tagging - comfortable troubleshooting in-platform Ability to translate performance data into clear, actionable recommendations for stakeholders What strong looks like Experience in a marketplace, platform, or multi-product B2B environment Familiarity with ABM tactics, intent-based targeting, or account-level media strategies Comfortable working in a lean team #LI-EJ In the spirit of pay transparency, we are excited to share the base salary range for this position. In addition to base salary, some roles are eligible for our bonus and/or equity programs, depending on level and role. Regular full-time positions are eligible for our comprehensive benefits package. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, the

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