Lead flagship product launches - Own positioning, messaging, and go-to-market execution for Clay's Orchestration products, partnering closely with Product to bring new capabilities to market
Build the orchestration narrative - Translate individual product launches into a cohesive story about how Clay's orchestration capabilities power end-to-end GTM workflows
Drive product adoption - Develop the campaigns, assets, and lifecycle programs that move customers from awareness to active usage of new capabilities
Partner with product on readiness - Collaborate with Product and Engineering on launch readiness, pricing, and packaging decisions, bringing the GTM perspective into product development
Translate technical capabilities to GTM audiences - Work fluently with Engineering, Product, and Design to deeply understand new capabilities, then translate them into clear value props for sales and customer-facing teams
Shape positioning across the orchestration product area - Develop mental models and frameworks that help customers understand the power and simplicity of building on Clay
Bring product feedback back to EPD - Surface insights from launches, customer conversations, and adoption data to influence the product roadmap
Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
Requirements
8+ years of professional experience, 5+ years in product marketing at B2B SaaS companies
Track record of launching flagship products that drove meaningful GTM impact, ideally across both sales-led and product-led motions
Nice-to-have: Experience marketing workflow or data orchestration tools
Cross-functional experience with topics like product readiness, pricing, and packaging
Excellent positioning and messaging craft, with the ability to translate technical capabilities into clear, compelling narratives for GTM audiences
Comfort partnering with technical counterparts in Engineering and Product, and translating their work for Sales and customer-facing teams
Experience owning a defined product area and speaking to its interconnectedness with the broader platform
Either prior people management experience, or a clear path to growing into a management role within Clay's expanding Product Marketing team
Benefits
Equity / stock options
Additional Information
About Clay
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers - including Anthropic, Notion, Google, and Ramp - go to market with unique data, signals, and AI research.
In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round - and crossed $100M in revenue.
In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round , for our customers, agency partners, and club members.
Some things to know about us:
Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs , and 30k members on Slack.
Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work for free with world-class coaches who specialize in creativity, management, and more.
Our operating principles - including negative maintenance and non-attached action - guide our work. Read more about them here .
Read about us in the NYT , Forbes , First Round Review , and more .
Hear from our employees directly on our Glassdoor page!
Product Marketing, Orchestration Products
We're seeking a Product Marketing Manager to lead positioning and launches for Clay's Orchestration products - the capabilities that enable customers to build and run end-to-end GTM workflows at scale. The role reports to Clay's Head of Product Marketing and will own one of Clay's most important product launches of the year.
You'll partner closely with Product, Engineering, Sales, and Growth to bring flagship launches to market and shape how customers understand both the power and the simplicity of building on Clay. This is a high-visibility area that touches every other part of the platform, with significant room to grow as Clay's Product Marketing function scales.
Claylabs · NY