Lifecycle Marketing Manager

About the role

We're looking for a Lifecycle Marketing Manager to support and execute against Captions' end-to-end customer journey across our products. Our Lifecycle Marketing Manager will be hands-on building, launching, and optimizing campaigns across email, push, in-app, and SMS. You'll work closely with cross functional teams to bring lifecycle strategy to life, owning day-to-day campaign execution and performance optimization. This is an ideal role for someone who thrives "in the tools," enjoys building and iterating quickly, and wants to directly impact activation, conversion, retention, and winback, while incorporating modern AI tools and workflows to operate efficiently and continuously improve campaign performance.

Responsibilities

• Build, launch, and manage lifecycle campaigns across email, push notifications, in-app messaging, and SMS
• Execute against lifecycle programs spanning onboarding, activation, conversion, retention, and winback
• Own campaign setup and QA in Iterable, including journeys, segmentation, and personalization
• Monitor campaign performance and continuously optimize based on data and insights
• Run A/B tests to improve key subscription metrics such as trial conversion, churn, and reactivation
• Partner with product, engineering, and data teams to ensure accurate targeting, tracking, and experimentation
• Collaborate with creative to develop compelling messaging and iterate on copy and UX
• Maintain campaign documentation, workflows, and operational best practices
• Use AI tools to accelerate campaign production, copywriting, and testing workflows

Requirements

• 4+ years of experience in lifecycle, CRM, or retention marketing at a software company or subscription business
• Strong hands-on experience building campaigns in Iterable (or similar platforms like Braze, Customer.io , etc.)
• Proven ability to execute and optimize cross-channel lifecycle campaigns
• Solid understanding of core subscription metrics (conversion, retention, churn, LTV) and how lifecycle impacts them
• Detail-oriented with strong QA instincts and operational rigor
• Analytical mindset with experience reading performance data and making data-driven optimizations
• Comfortable working in a fast-paced, highly collaborative environment
• Experience working on mobile-first products (iOS/Android)
• Familiarity with analytics tools like Amplitude, Mixpanel, or similar
• Exposure to experimentation frameworks and incrementality testing
• Interest in AI tools for marketing workflows and content creation
• Understanding of the creator economy or content creation tools

Benefits

Additional Information

Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would - dramatically improving productivity for experienced teams, while making video creation accessible to anyone. We're an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you'll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression. More about us Product (Captions by Mirage) Research (Seeing Voices, technical-white-paper) Updates (Mirage on X / twitter) TechCrunch , Forbes AI 50 , Fast Company (press) Our Investors We're very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst , Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more. Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

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