CRM Specialist

About the role

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent. Since 2018, we've been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation. Operating across markets such as Nigeria and South Africa, we're part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry. Our vision is clear: to be the home where Africa plays. At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don't just entertain - they build connection, opportunity, and pride across the communities we serve. About the Role As a CRM Specialist at KingMakers, you will play a pivotal role in executing and optimizing CRM campaigns, ensuring alignment with business objectives and customer needs. This role involves collaborating cross-functionally to develop effective customer journeys and targeting criteria to meet activation, retention, and reactivation targets. Therefore, a customer first mindset is imperative. You will be responsible for crafting personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging and more to improve the customer experience, using data to enhance user experiences and grow brand loyalty. Key Responsibilities Retention Strategies: Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty. Campaign Management: Manage the execution of CRM campaigns across various channels, ensuring that our messaging is relevant, timely, and resonates with our user base. Data Analysis: Analyze customer behaviour, preferences, and feedback to inform campaign strategies and optimize engagement efforts. Segmentation: Develop and manage customer segmentation strategies to personalize messaging and experiences effectively. Collaboration: Work closely with retention, marketing, product, and customer service teams to ensure that our CRM initiatives align with business goals. Performance Measurement: Track and report on CRM campaign performance, making necessary adjustments to strategies based on results. Best Practices: Stay up-to-date with industry best practices and emerging trends in CRM and customer engagement. In 6 months, you will: Have implemented new CRM campaigns that increase customer engagement and improve retention. Developed a comprehensive understanding of our customer segments. Established key metrics for measuring the success of CRM initiatives. Collaborated effectively with cross-functional teams to integrate CRM strategies into broader marketing objectives. 2+ years of experience in CRM B2C, digital marketing, or a related field. Proven experience with CRM platforms for customer management, segmentation, and campaign automation. Knowledge of marketing automation and customer engagement tools for personalized campaigns and communications. Strong analytical skills, able to interpret data and draw actionable insights. Understanding of customer segmentation and targeting strategies to optimize marketing efforts. Excellent communication skills to collaborate across teams, thinking creatively to improve customer engagement. Ability to manage multiple projects, meeting deadlines in a fast-paced environment. Nice to Have: Industry experience in Sportsbook and/or iGaming. Experience with Optimove platform. Experience in A/B testing and marketing campaign optimization. Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions. Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums. Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules. Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution. Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family. Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday. Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice. Hybrid & Flexible Working: This role follows a hybrid model with 2 days in-office and 3 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role. Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace. *Eligibility for the discretionary bonus depends on the onboarding cyc