Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
Minimum 3 - 5 years of relevant experience in home building, real estate, marketing or consumer-
facing industries preferred.
Strong organizational and time management skills; able to manage multiple deadlines across
various communities.
Excellent communication and interpersonal skills; able to build effective partnerships with internal
teams and sales teams.
Resourceful and solution oriented.
Leverage digital and analytical tools with confidence to drive insights and outcomes.
Experience in home building, real estate, or consumer-facing industries is a plus.
#LI-JC2
#CB-SALES
This information is intended to be a general overview and may be modified by the company due to factors affecting the business.
General Overview of Compensation & Benefits:
This position may be eligible for commissions.
This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.
Life at Lennar
Benefits
Health insuranceDental insuranceVision insurance401(k)Paid time offPerformance bonusParental leave
Additional Information
Sr Specialist, Regional Integrated Marketing
We are Lennar
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an
extraordinary experience for their Homeowners, Communities, and Associates by building quality homes
and providing exceptional customer service, giving back to the communities in which we work and live in,
and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has
been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the
United States.
Join a Company that Empowers you to Build your Future
The Regional Sr Integrated Marketing Specialist is responsible for developing, managing, and executing
cohesive multi-channel marketing strategies across 3-4 divisions to drive community awareness and
customer engagement. This role will serve as the strategic link between division presidents, regional
marketing leaders, sales executives, corporate digital marketing functions and local division field teams,
ensuring divisional sales goals are met with alignment across digital advertising, content, events, field
marketing, and partner initiatives.
Your Responsibilities on the Team
Support the Integrated Marketing Manager, who is the point of contact (POC), owner and driver of
integrated marketing plans, to enforce and ensure alignment across teams and timely execution.
Lead the development of strategic creative briefs for key initiatives, ensuring alignment with
divisional goals and national brand strategy.
Oversee the execution and management of the integrated marketing calendar across all
channels, aligning timing and messaging to maximize engagement and performance.
Oversee and guide the development and localization of marketing assets, signage, events,
sponsorships, and outreach initiatives to strengthen regional brand presence.
Lead and partner with National strategy teams to interpret campaign performance and regional
market insights, using data to optimize marketing plans and drive results.
Lead, enforce and uphold brand consistency across all marketing touchpoints within the region,
ensuring adherence to national standards and guidelines.
Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and
Regional Integrated Marketing Specialists.
Lennar · Columbia, MD (job Posting Location)