Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives
Design and execute Account-Based Marketing (ABM) programs in close alignment with sales to engage, nurture, and accelerate priority Retail accounts
Develop and execute targeted lead generation campaigns by account segments, vertical, and persona on multiple channels (LinkedIn, media, website, etc.)
Organize and coordinate tradeshows, conferences, 3rd party webinars and Centric events
Develop supporting campaign assets and collateral with the support of the content manager and copywriters
Analyze campaign results (Tableau, Google Analytics, LinkedIn Campaign Manager, etc.) and identify potential areas for improvement
Conduct market, database, and competition analysis
Work with freelancers and external agencies
Manage budget & accounting
Requirements
4-5 years of experience in B2B marketing targeting , with a focus on field marketing
Proven track record in planning and executing successful regional marketing programs, with a focus on ABM targeting enterprise (billion-dollar revenue) accounts
Degree in Marketing (Business School or equivalent)
Strong ability to work both independently and collaboratively within cross-functional teams
Adaptable, with the ability to thrive in a fast-paced, changing environment
A proactive problem-solver with a solution-oriented mindset
Proficiency in marketing automation tools and CRM systems (e.g., Pardot, Salesforce)
Strong collaboration skills, with the ability to work across international teams
Willingness to travel for events and activities
Experience managing vendor relationships and budgets
Languages: German (native) + English (Fluent)
Be ready to join an exciting international team and support our continued growth!
Additional Information:
This is a home-office-based position. You must be comfortable working remotely and have a designated home office space with a reliable internet connection. Depending on the country and city of residence, offices or co-working spaces are available
Occasional travel is required to support regional events and initiatives
Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.
Benefits
Remote work options
Additional Information
About Centric Software:
Centric Software® is a global leader, providing an innovative and AI-enabled product-concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. We equip retail, fashion, luxury, footwear, outdoor, home and consumer goods brands with pioneering best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products. Our technology powers brands to streamline processes, drive efficiency and operate with confidence in an ever-changing market.
Our story is one of rapid growth, bold ideas and extraordinary opportunities. We're here to challenge the status quo-and we're looking for brilliant people who want to do the same. No matter where you are in the world, this is your chance to be part of something exceptional.
Field Marketing Manager - EMEA Retail
Job Title: Field Marketing Manager - EMEA Retail (Grocery and Beauty)
Vertical: Grocery and Beauty, Multi-Category Retail
Location: Germany, France, the United Kingdom (100% Remote)
Language Requirements: German (Fluent/Native) and English (Fluent)
Centric Software, a fast-growing, innovation-driven enterprise software company, is seeking a Field Marketing Manager to lead our Grocery and Beauty Retail strategy across EMEA and the CPG industry in the Euro Central region (mainly DACH and Poland). Centric Software provides product concept-to-commercialization solutions across all manufacturing and retail verticals.
Reporting to the EMEA CPGR Senior Marketing Manager, you will be responsible for planning and executing regional marketing initiatives aligned with our CPGR Markets strategy. This role requires a highly organized, strategic thinker and executor, capable of collaborating with both marketing and sales teams to drive regional growth and elevate Centric Software's market presence.
It's a 100% remote working position based in EMEA, preferably in Germany, France, or the UK.
You have strong Account-Based Marketing (ABM) expertise and at least 5 years of experience in managing marketing activities in ultra-dynamic IT/software companies. You are eager to work with some of the most well-known brands in the world and curious about how new technologies can support their challenges?
Do not wait any longer... Take your career in a new direction in the heart of a growing company and team - Apply!
Centricsoftware · Berlin, Germany