The Brand Partnership Studio is Amazon's award winning in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.
Requirements
Bachelor's degree
7+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
Experience managing multiple projects and meeting aggressive deadlines
Experience in knowledge of of the Twitch platform and Twitch advertising experience
Knowledge of marketing fundamentals and ability to implement them to create dynamic advertising solutions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Additional Information
The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and value across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness popular culture and community behaviors with compelling content and technology.
Reporting to the US Lead of the Brand Partnership Studio, the Senior Creative Producer will be a key player contributing to the Brand Partnership Studio mission within the New York or Los Angeles office (in office 5 days). They will produce content that becomes part of popular culture on Twitch, that Twitch streamers want to be a part of, and in the process create opportunities for brands to join in the buzz.
As a Senior Creative Producer, you'll define the creative vision during production for all stakeholders on one-off programs and recurring series, along with key proactive proposals. You'll lead creative, budgeting, vendor management, and delivery of Twitch livestreams, commercials, and interactive technology like Twitch extensions and mini-games. Creative Producers set the highest standard for interactive content delivering content that millions of users engage with on Twitch and other Amazon surfaces.
Key job responsibilities
Creative Leadership & Execution
- Lead creative production across stakeholders to drive creative alignment between streamers, clients, vendors, and internal teams, making creative trade-off decisions when necessary.
- Direct the creative output of internal and external partners to the highest quality standards.
Project Ownership & Management
- Own end-to-end creative production including ensuring delivery on time and on-budget.
- Synthesize ambiguous information -- for example partial Voice of Streamer (VoS) and Voice of Client (VoC) feedback, feasibility and creative asks from stakeholders -- into actionable execution plans.
- Lead RFP and negotiations with external vendors.
- Ensure alignment across diverse stakeholder groups with competing priorities.
Amazon Advertising · New York, NY