The translation of the BVP into the Brand Marketing Plan (BMP). Brand Marketing Plan
To develop and deploy the brand marketing plan by assisting in the execution of the integrated activity schedule.
Leads adaptation of brand communication assets, BTL media plan (Social, Influencer Marketing & PR) and delivers disruptive and innovative brand projects.
Collaborate with the Spain CSP&Marketing HC Lead to define the short, medium, and long-term strategy for the company's brands within the assigned category.
Set, analyze, and post-evaluate KPIs to measure and assess the results of the defined strategy and activation plans.
Define and control the brand activation plan, aligned with the brand strategy.
Analyze and monitor the HC market, identifying key players, pillars, and activation levers crucial for market growth.
Collaborate with key suppliers to activate previously defined plans: design agencies, printers, direct marketing agencies, etc.
Define and conduct market studies necessary to formulate the new category strategy.
Responible for the brand and competitors' performance analysis (sell in & sell out analysis) by evaluating support activities on a monthly and quarterly basis.
Monthly control of brand budget.
Identifies solutions and recommendations to improve effectiveness.
Assist in the brand's day to day operational activities.
Builds productive working relationship with CBD, Global Marketing, R&D, CMI, Finance and Supply Chain to manage the brand's day-to-day operations.
Experience & Qualifications
Degree in Business Administration, Marketing or a related field
+4 years' experience in brand management, Marketing department (and ideally also in Trade Marketing).
Experience in FMCG preferred.
Ability to analyze sales data and market trends to support strategic decisions. -
Interest in consumer understanding, marketing communications and social-first strategies.
Proficiency in Microsoft Office applications, especially Excel and PowerPoint.
Fluent in English and Spanish.
Team player with consumer centric mindset, strong communication skills, and proactive attitude.
High level of adaptability to cope with the dynamic nature
Benefits
Equity / stock options
Additional Information
Join us as Brand Manager
Function: Customer Development
Reports to 1 UL Spain HC CSP & Marketing Manager
Location: Barcelona (Viladecans)
JOB PURPOSE
This role exists to join our team within the Home Care Business area at Unilever. You'll be responsible for supporting the CSP & Marketing Home Care Manager in the development of the national Brand Marketing Plan (BMP) Strategy for the Home Care brands, to meet company goals. You'll be part of a team that believes in doing work that matters - for people and the planet. Because here, we don't just hire for jobs. We invite you to be part of something bigger.
Unilever · Viladecans, Spain