Search Engine Optimization Specialist

Benefits

Additional Information

Thank you for your interest in joining Solventum. Solventum is a new healthcare company with a long legacy of solving big challenges that improve lives and help healthcare professionals perform at their best. At Solventum, people are at the heart of every innovation we pursue. Guided by empathy, insight, and clinical intelligence, we collaborate with the best minds in healthcare to address our customers' toughest challenges. While we continue updating the Solventum Careers Page and applicant materials, some documents may still reflect legacy branding. Please note that all listed roles are Solventum positions, and our Privacy Policy: https://www.solventum.com/en-us/home/legal/website-privacy-statement/applicant-privacy/ applies to any personal information you submit. As it was with 3M, at Solventum all qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job Description: Search Engine Optimization (Solventum) 3M Health Care is now Solventum At Solventum, we enable better, smarter, safer healthcare to improve lives. As a new company with a long legacy of creating breakthrough solutions for our customers' toughest challenges, we pioneer game-changing innovations at the intersection of health, material and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue. We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you. The Impact You'll Make in this Role As an Search Engine Optimization ( SEO) Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by: Developing and executing strategies that improve organic visibility, drive qualified traffic, and support business growth across the Health Information Systems business globally. Identifying and applying Generative Engine Optimization (GEO) best practices to improve discoverability in AI-powered search, answer engines, and conversational discovery experiences. Conducting keyword, content, and competitive research to uncover opportunities, inform optimization priorities, and strengthen digital performance across priority solution areas. Partnering with integrated marketing, product marketing, marketing communications, and web stakeholders to translate search insights into actionable recommendations, content enhancements, and measurable business outcomes. Leading the digital asset upload and metadata management process within our Digital Asset Management (DAM) system to improve asset quality, governance, discoverability, and downstream SEO performance across the web ecosystem. Your Skills and Expertise To set you up for success in this role from day one, Solventum requires (at a minimum) the following qualifications: Bachelor's degree or higher in Marketing, Digital Marketing, Communications, Business, or a related field or equivalent practical experience from a private, public, government, or military environment AND Seven (7) years of hands-on experience in SEO, digital marketing, website optimization, content strategy, or a related field in a private, public, government, or military environment Additional qualifications that could help you succeed even further in this role include: (3) three years of experience with core SEO disciplines, including keyword strategy, on-page optimization, metadata development, technical SEO fundamentals, content performance analysis, and internal linking. Experience with GEO or optimizing content for AI-driven search, answer engines, and emerging discovery experiences. Experience with platforms and tools such as Adobe Experience Manager (AEM), DAM platforms, Adobe Analytics, Google Search Console, SEMrush, Answer the Public, or Screaming Frog. Experience working within content management systems and/or digital asset management systems, with strong attention to detail and process consistency. Strong written and verbal communication skills, with the ability to synthesize data and translate findings into clear, actionable recommendations for cross-functional stakeholders. Experience supporting digital marketing programs within a global organization and collaborating across multiple regions, teams, and stakeholder groups. Healthcare technology, B2B, or other regulated industry experience. Self-starter with strong project management skills, a high level of curiosity, and the ability to manage multiple priorities with a high degree of quality and follow-through. Travel: May include up to 25% [domestic/international] Relocation Assista