Marketing Strategy & Operations Manager (Budget & Spend)

About the role

Job Description: 1. Budget Planning & Allocation Partner with Marketing leadership and Finance to develop and manage annual and quarterly marketing budgets Translate strategy and priorities into clear budget allocation across programs, teams, and investments Support reallocation of budget throughout the year based on performance and changing priorities 2. Spend Visibility & Governance Establish and maintain centralized visibility into marketing spend (budget vs. actuals) across all teams Ensure consistent tracking of program, vendor, and operational spend Drive financial discipline through clear processes, reporting, and governance 3. Investment Effectiveness & ROI Partner with Performance Ops to connect spend to outcomes (pipeline, performance, ROI) Develop and maintain frameworks to evaluate marketing investment effectiveness Generate insights to inform tradeoffs, prioritization, and optimization decisions 4. Vendor & Procurement Management Oversee vendor onboarding, contract tracking, and spend commitments Ensure alignment with procurement policies while minimizing friction for marketing teams Identify opportunities to optimize vendor portfolio and reduce inefficiencies 5. AI & Efficiency Opportunities Support evaluation of AI investments relative to traditional spend (e.g., agency vs. AI tools) Identify opportunities to improve efficiency through automation, AI, and process improvements Contribute to building a more scalable, cost-efficient marketing operating model

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Company Intel

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