Director, US HCP Marketing - Desmoid Tumor

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About SpringWorks Therapeutics: SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN). At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for . Your Role: The Director, U.S. Desmoid Tumor (DT) Marketing will lead HCP marketing for the DT commercial brand team. This role will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of OGSIVEO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the DT market as well as key attributes of OGSIVEO to help position the product appropriately in a competitive and dynamic market. This role will involve cross-functional collaboration, project management skills, and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Sr. Director, Brand Lead of DT Marketing and will have a direct report as well as work in close partnership with the broader U.S. Rare Tumor Marketing Team. Location Classification - Hybrid : This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs. #LI-Hybrid Essential Duties and Responsibilities: Build, retain, develop, and motivate direct report, including regular performance feedback and annual reviews Lead annual HCP strategic planning and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners Own the tactical development, execution and measurement of personal and non-personal promotion for HCP and APP audiences Own relationship with HCP Media/Digital Agency of Record and oversee strategy and execution, including targeting strategy, media asset development, and media KPI reporting and optimization Evolve data/insights-driven omnichannel strategy and planning, including building out HCP journeys, developing personalized story flows for HCP engagement, executing omnichannel-driven engagement, and measuring performance Work cross-functionally to develop a detailed KTL engagement strategy and plan; lead marketing-driven programs involving partnership with KTLs Oversee strategic direction for HCP congresses, including identification and execution of event sponsorships, symposiums, and exhibit and conference material development Support the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution; lead creation of all content associated with peer-to-peer programs including speaker decks and invitations Work with Marketing Operations to manage HCP & APP resource printing and fulfillment in the portal (details, inventory, downloads) Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans Partner with sales training and sales leadership to optimize the development and utilization of personal promotional materials and ensure materials are appropriately rolled out to field teams Deliver field force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages Engage with the global marketing team to ensure alignment and appropriate US pull-through; lead integration of global HCP campaign into US materials Collaborate with broader Rare Tumor marketing team to ensure strategic alignment and execution across the SpringWorks portfolio Ensure legal/regulatory compliance and medical accuracy of all marketing tactics Manage agency partner relationships, workflows, and related expense budgets Manage owned budget line items on an ongoing basis and ensure spend and gating are reconciled on time & accurately Participate in regular field rides and share appropriate insights back with team Other duties as assigned Ability to independently and proactively identify strategic opportunities, b