Associate Manager PR - Gap Brand

About the role

The Public Relations Associate Manager plays a key role in developing and executing strategic communications initiatives that drive brand relevance, cultural impact and business growth. This role partners closely with internal PR leadership, agency teams, cross-functional stakeholders and external media to shape compelling narratives, support integrated campaign strategies and generate impactful earned media coverage across fashion, culture, business and consumer press. The position supports a broad range of communications priorities, including seasonal brand campaigns, product storytelling, collaborations, executive communications and always-on category PR initiatives. The ideal candidate is a strategic thinker and strong storyteller with excellent editorial judgment, communication skills and a proven ability to manage multiple workstreams in a fast-paced, highly collaborative environment. What You'll Do Support development and execution of integrated PR strategies for brand campaigns, collaborations and cultural moments that drive brand relevance and business impact Own earned media and storytelling strategies for key business-driving product categories and growth initiatives Support development of brand narratives, seasonal messaging frameworks and executive communications materials Develop media briefs, messaging frameworks, interview preparation materials and talking points for executive spokespeople Secure positive earned coverage across fashion, business, consumer and culture media, including print, digital, broadcast and influencer channels Drive proactive media outreach, relationship building and identification of new editorial opportunities that support business priorities Partner with cross-functional teams to identify culturally relevant storytelling opportunities that connect product, brand and consumer insights Collaborate with media, influencer and talent relations teams to maximize integrated storytelling opportunities and brand visibility Monitor industry trends, competitive activity and cultural conversations to identify opportunities for the brand to lead relevant discussions Manage media lists, press tracking, reporting and measurement, including earned media performance, sentiment and message pull-through in partnership with agency teams

Requirements

• Demonstrates strong accountability, ownership and urgency in a fast-paced environment
• Strong strategic thinking and project management skills with the ability to manage multiple priorities and complex workstreams simultaneously
• Highly detail-oriented and organized with strong operational rigor and follow-through
• Deep understanding of the fashion, retail and cultural landscape and the role earned media plays in driving brand relevance and business impact
• Self-starter with a high level of initiative, sound judgment and proactive problem-solving abilities
• Excellent written, verbal and interpersonal communication skills with strong storytelling instincts
• Creates with Audacity: Brings creative and innovative thinking to storytelling opportunities, media strategy and cross-functional problem solving
• Strong collaboration skills with the ability to partner effectively across PR, marketing, creative, merchandising and external agency teams
• Bachelor's Degree in Communications, Public Relations, Marketing or related field preferred; PR agency experience strongly preferred
• 4-6 years of relevant public relations, communications or brand marketing experience preferred
• Excellent computer skills including Airtable, Microsoft Office Suite with advanced PowerPoint and Excel capabilities; familiarity with AI tools and emerging communications technologies preferred

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