Promote quality assurance and building audiences through reviewing various campaign details and identifying potential issues
Compile and analyze data from campaign results from the automation platform to identify areas of opportunity; propose recommendations based off campaign results
Support senior team members building the architecture of automated campaigns Analyze data and make recommendations to improve data flow efficiency Contribute to best practices for building campaigns
Build programs used within campaigns; assist in building workflows, customer journeys, and implementing automation features
Monitor Marketing key performance indicators (KPIs) to evaluate the effectiveness of implemented campaigns
Analyze campaign performance metrics using analytics tools to track return-on-investment (ROI), identify trends, and provide actionable insights for campaign optimization
Apply knowledge of marketing strategies to monitor consistency in branding and messaging across marketing channels
Maintain up-to-date knowledge of marketing automation best practices, emerging technologies, and industry trends to recommend solutions
Requirements
Bachelor's degree in marketing, Business, or related field with at least 2 years of experience with marketing automation tools, data analytics, or related field
Experience using Marketing Automation tools
Experience with Email Marketing
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, etc.)
Experience with Data Management
Experience in customer relationship management tools, including reporting and field management
Ability to effectively transmit, receive, and accurately interpret ideas through various mediums
Ability to work with a variety of individuals and groups in a constructive and collaborative manner
Knowledge of approaches and techniques for recognizing, anticipating, and resolving operations or process problems
Ability to process information with high levels of accuracy
Ability to accurately analyze situations and reach productive decisions based on informed judgment
Ability to develop and track challenging goals that support business strategies
This position is not eligible for employment-based sponsorship.
Job Title:
Marketing Automation Specialist
Department:
Sales, Marketing & Product Management
Country:
United States of America
State/Province:
Arkansas
City:
Lowell
Full/Part Time:
Full time
Job Summary:
Under routine supervision, this position is responsible for supporting all aspects of marketing automation. The incumbent will analyze data from multiple sources to report on campaign effectiveness and promote utilization of J.B. Hunt's marketing technology stack. The incumbent will create programs and assist with implementing automation campaigns.
Job Description:
Jbhunt · Lowell, AR - Jb Hunt Corporate A & Marketing