FMCG Brand Alliances

Responsibilities

• Strategic Alliances: Identify, onboard, and scale partnerships with top FMCG brands for
• co-branded digital campaigns.
• Ecosystem Expansion: Leverage and deepen brand relationships to drive multi-brand,
• multi-SKU integrations across geographies.
• GTM & Campaign Design: Co-create high-impact consumer propositions (cashbacks,
• rewards, bundled offers) to maximize conversions and payment volume.
• End-to-End Ownership: Manage the complete partnership lifecycle-outreach,
• negotiation, commercials, onboarding, execution, and post-campaign analytics.
• Growth & Optimization: Drive continuous improvement through data-led insights on CPT,
• conversion, and ROI.
• Ideal Candidate Profile
• Experience: 4-7 years in Brand Alliances, Partnerships, or Corporate Sales, preferably
• within FMCG or digital ecosystems.
• Network: Strong relationships with marketing, brand, or digital leaders across leading
• FMCG companies.
• Domain Expertise: Solid understanding of brand partnerships, co-marketing constructs,
• digital payments, checkout journeys, and B2B2C growth models.
• Skillset:
• Strong negotiation and stakeholder management
• Storytelling and narrative building
• Analytical, data-driven decision-making
• Ability to bridge technology and business conversations

Additional Information

Role: Brand Alliances & Partnerships Location: Noida About Paytm Paytm is India's leading mobile payments and financial services distribution platform, and a pioneer of the QR payments revolution. Our mission is to bring half a billion Indians into the mainstream economy through technology, empowering both consumers and businesses at scale. We are looking for individuals with an engineering mindset and strong analytical rigor, combined with a curiosity to operate at the intersection of technology, marketing, and ecosystem building. The ideal candidate understands AI-led ecosystems and can translate complex capabilities into compelling market narrative. Role Objective Drive high-impact brand alliances for Paytm's consumer platform by building strategic partnerships with leading FMCG brands. The role focuses on unlocking co-marketing opportunities, accelerating transaction growth, and driving user acquisition through innovative, scalable campaigns. You will own the full partnership lifecycle-from sourcing and deal-making to campaign execution and performance optimization.

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