Marketing Data Analyst II

About the role

Responsible for the generation and analysis of marketing data for the purpose of translating data into information that will be used to demonstrate insight that drives marketing performance and investment decisions. Our commitment to inclusion is woven into our DNA. We believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, transgender status, pregnancy, national origin, age (age 40 and over), disability, genetic information, marital status, hair textu

Responsibilities

• Builds and maintains dashboards and reporting frameworks that track marketing performance across marketing programming, including but not limited to pipeline contribution, conversion, and return on investment.
• Analyzes data across multiple systems (Customer Relationship Management or CRM), marketing automation, web analytics, and digital platforms, to identify, patterns, trends, opportunities, and risks.
• Translates complex data into clear, concise insights and recommendations that influence marketing strategy and investment decisions.
• Partner with channel strategy and marketing operations to inform prioritization, campaign optimization, and performance tradeoffs.
• Develop and evolve measurement approaches including attribution, funnel analysis, and campaign performance frameworks.
• Ensure data quality, consistency, and alignment of key metrics across systems and stakeholders.
• Support planning and performance reviews (quarterly, annual) with data‑backed insights and recommendations.
• Deliver ad hoc and deep‑dive analyses to support campaigns, lifecycle programs, and go‑to‑market initiatives.
• Other duties as assigned.

Requirements

• Bachelor's degree or equivalent education and work experience.
• Typically, 3+ years with bachelor's or equivalent.
• Strong analytical thinking with ability to turn data into clear, actionable insights.
• Experience building dashboards and data visualizations for business stakeholders.
• Ability to synthesize multiple data sources into a cohesive performance narrative.
• Proficiency with data visualization tools such as Google Data Studio, Tableau, or Power BI.
• Excellent communication skills, with ability to present to senior leadership and translate technical insight into business language.
• Expanded understanding of marketing funnel, channel performance, and KPI relationships. Works across multiple data sources to analyze performance and identify patterns, trends, and anomalies.
• The responsibilities listed above are not all inclusive and may be changed at any time.
• Salary range: $60,000 - $100,500
• This role is also eligible for an annual performance-based incentive opportunity. Pathward offers a comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off, and more.
• #LI-Remote

Benefits

Additional Information

We are a hybrid, remote-office company dedicated to growing our talent anywhere! We have onsite locations in: Sioux Falls, SD, Scottsdale, AZ, Louisville, KY, Troy, MI, Franklin, TN, Easton, PA. At Pathward, we take tremendous pride in our purpose to create financial inclusion for all™. We are a financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all. We strive to remove barriers that traditional institutions put in the way of financial access, and promote economic mobility by providing responsible, secure, high quality financial products. We are a team of problem solvers and innovators who celebrate our differences and know that our unique perspectives make us stronger and well-positioned for success. We celebrate, and embrace, our team members through our *HUMBLE*HUNGRY*SMART approach, and we believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve.

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