Own the bidirectional data sync between Salesforce and HubSpot, ensuring leads, stages, and contact activity are accurately reflected across both systems at all times.
Build Automated Workflows & Drip Campaigns
Email & Marketing Data Specialist at Kapitus
Create and implement complex automated workflows and drip campaigns within HubSpot, leveraging Salesforce opportunity stages and custom object fields to trigger personalized content based on prospect journey and account status.
Architect Multi-Step Automations
Design, maintain, and optimize multi-step automation workflows driven by Salesforce object updates (Leads, Contacts, Opportunities, Custom Objects) to trigger HubSpot actions including email sends, enrollment, suppression, and branching logic.
Enforce Data Integrity
Develop and enforce data validation rules, field-mapping schemas, and sync logic to prevent duplication and maintain database integrity at scale.
Troubleshoot Integration Issues
Monitor, analyze, and troubleshoot API sync errors, integration logs, and workflow audit histories to diagnose systemic issues in record updates, field mismatches, sync delays, or permission-related failures.
Build Advanced Segmentation
Create precision-targeted segments using a combination of Salesforce report criteria and HubSpot behavioral data (events, timestamps, scoring attributes) for complex campaigns and automated journeys.
Manage Data Lifecycle
Own enrichment, deduplication, archival, and sunset automation processes to ensure long-term data quality and compliance within both platforms.
Build Content Pathways
Design conditional branching and content pathways that deliver the right message at the right time based on CRM and behavioral signals.
Maintain Workflow Version Control
Implement workflow version control to ensure updates to triggers, enrollment criteria, and dependencies do not disrupt active marketing and sales processes.
Requirements
5-8 years of hands-on experience in marketing data management, email automation, and CRM integration.
Proficiency in HubSpot and Salesforce with a deep working knowledge of both platforms is required.
Experience with Google Analytics.
Strong understanding of CRM data architecture such as objects, fields, relationships, and sync logic.
Proven experience building complex automation workflows and drip campaigns.
Deep knowledge of API integrations, data mapping, and troubleshooting sync issues between systems.
Experience with behavioral segmentation and lifecycle-stage management.
Strong data hygiene instincts such as deduplication, enrichment, and compliance at scale.
Analytical mindset with the ability to dig into logs, audit trails, and data discrepancies to find root causes.
Excellent attention to detail and a process-driven approach to managing complex, interdependent systems.
Strong communication skills
Ability to translate technical data concepts for marketing and sales stakeholders.
Experience in the financial services industry and/or B2B marketing environments is a plus
Kapitus Total Rewards Package Includes:
Competitive Base Salary Range of $62,800 to $100,800. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant's final salary will depend on a number of factors including the applicant's geographic location, skills, and experience
Annual Incentive Compensation Eligibility - Up to 10% annually
Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC),
Benefits
Health insuranceDental insuranceVision insurance
Additional Information
Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information.
Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at www.kapitus.com/careers All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process.
Candidates with additional questions or concerns regarding any recruiting communications or Kapitus' recruiting process in general should email recruiting@kapitus.com
The Email & Marketing Data Specialist is technically driven and sits at the intersection of CRM strategy and email marketing execution. The position bridges Salesforce CRM and HubSpot's email platform, requiring deep technical data management expertise to keep systems in sync, campaigns running intelligently, and data clean at scale. The ideal candidate thrives on building complex automations, obsesses over data integrity, and excels at turning CRM logic into personalized email journeys.
Kapitus · Remote