Set strategy for the external-facing Capital One Tech Blog, ensuring articles align with Brand department and stakeholder objectives.
Lead program management for the blog, including submission tracking, review status and program capacity.
Review content for SEO/GEO/AEO optimizations to attract organic audiences to our content.
Input and QA blog content within our CMS platform as part of the final publishing process.
Own publishing/reporting across syndicate channels, including Medium.
Leverage process improvements and AI tools to create efficiencies in article creation, editing, and reviews.
Lead blog outreach by building relationships with Capital One technologists to foster a robust roster of engaged authors.
Lead regular content audits to ensure published content remains relevant and updated.
Manage a cross-channel editorial calendar for Tech content on site and social platforms, and regularly meet with stakeholders to align on tactics and cross-team collaborations.
Set benchmarks for article success and report out metrics through regular reporting cycles.
Collaborate with the creative team to select and develop static/video blog graphic needs for social and site channels.
Requirements
You want to be an EVIDENCE-BASED MARKETER .
Your curiosity is endless. There's always something else to learn.
You're flexible and not afraid of change-in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You're a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
You care-about the work, your team and the customers you serve.
Bachelor's degree or military experience
At least 4 years of content strategy experience for a technical audience
At least 2 years of experience writing and editing technical, scientific, or engineering content
At least 2 years of experience publishing content using content management systems
1+ years experience with strategic Search Engine Optimization (SEO)
Experience in tech marketing, or a knowledge of technology fundamentals in AI/ML, cloud computing, software engineering, or data management
Persuasive, excellent written and oral communication, presentation, and editing skills
Ability to partner effectively with cross-functional teams, work autonomously, and navigate ambiguity (including senior stakeholders, creative teams, operations, legal, and Public Relations)
Skilled relationship-builder with strong, high-leverage internal networks
Ability to analyze content analytics to provide evidence-based recommendations
At this time, Capital One will not sponsor a new applicant for employment authorization for this positions
Sales Territory: $109,900 - $125,400 for Principal Associate, Brand
McLean, VA: $120,800 - $137,900 for Principal Associate, Brand
New York, NY: $131,800 - $150,500 for Principal Associate, Brand
Richmond, VA: $109,900 - $125
Benefits
Flexible schedule
Additional Information
Principal Associate, Content Strategist (Tech Blogs)
Principal Associate, Content Strategist (Tech Blog)
At Capital One, we use real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of peoples' lives. Now, we need a content strategist to help tell these highly technical stories. In this role, you'll lead the strategy for Capital One's Tech Blog, working across tech and marketing teams to produce content that connects with a global community of technologists who seek deeply technical information that shows the work behind the hype.
We are seeking someone who understands and identifies complex technical stories, can engage internal authors, and package stories into compelling, high-quality blog articles that appeal to a niche technologist audience. This role is ideal for someone with a background in technical writing, engineering, or science, who can seek out and promote topics that will capture the attention of this fast-paced technology field that includes data scientists and researchers, software engineers, and data management professionals. You'll collaborate with associates from across the company, manage stakeholder relationships, set a strategic roadmap to growth, and deliver meaningful content that showcases why Capital One is a leader in technology.
Capital One · Richmond, VA