Omnichannel Manager

Responsibilities

• 1 : Leading and driving omnichannel Business across platforms under Haleon's digital strategy.
• Responsible for Omnichannel business across platforms and deliver objective & KPIs with end-to-end strategy to execution on-site.
• Develop omnichannel plan and lead Joint Business Plan (JBP) of each platforms to win partnerships on driving business objective.
• Manage omnichannel digital shelf based on shopper behaviour and meet Haleon's digital shelf guidance.
• Collaborate closely with performance marketing manager to ensure conversion-focused campaign execution on omnichannel platforms.
• Drive omnichannel media/ activation / promotion efficiency and effectiveness by collaborate with marketing/ trade marketing/ modern trade sales team.
• Evaluation and optimize omnichannel investment to deliver competitive ROI.
• 2 : Responsible for Haleon Livestream across all platforms/ portfolios.
• Develop annual Livestream plan sync with customers' activations.
• Responsible for the ROI of livestream investment with measurement.
• Work closely with marketing team to ensure brand representation aligns with brand's guidelines.

Requirements

• Bachelor's degree in marketing, Digital commerce or a related majority.
• 6 years' experience as KAM of digital Commerce in FMCG industry.
• Strong commercial acumen, including budget management, performance tracking, and investment plans.
• Solid understanding of online shoppers/ digital commerce fundamentals, including the digital path to purchase.
• Experience using data, insights and KPIs to diagnose performance and drive commercial decisions.
• Ability to work independently and effectively within a matrix organisation.
• Strong stakeholder management, influencing and negotiation skills, both internally and externally.
• Clear, confident communicator with the ability to translate data into actionable recommendations.
• Familiarity with digital commerce analytics or digital shelf tools.
• Experience partnering with customer media or retailer media networks or collaborating on digital activation plans.
• Strong curiosity for digital commerce trends, shopper behaviour and evolving online retail models.
• Job Posting End Date
• 2026-07-11
• Equal Opportunities
• The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
• Adjustment or Accommodations Request
• Note to candidates
• The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you receiv

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. The Role of omnichannel is increasingly important, the Omnichannel manager is responsible for driving the business across relevant platforms by partnering cross-functionally to ensure Haleon brands win at every point of the online shopping journey to purchase.

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