Senior UX Designer

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . At VML, we don't start with assumptions, with process for the sake of process, or with whatever worked last time. Our Human-First philosophy is simple: the best work starts with a deep understanding of what people really need. When we start there, we create experiences that are more useful for people and more valuable for our clients. We're looking for a Senior UX Designer to help us shape world-class digital products and services around that belief. This is a 12-month contract for a parental leave cover. There is flexibility for the role to be full-time or part-time (4 days a week), depending on your level of experience and preferences. ROLE AT A GLANCE This role is for someone who is strong in the craft and good with people. Someone who can turn a messy set of needs, constraints, and opinions into something clear, useful, and worth building. You'll do the hands-on work, guide the thinking, and help clients make better decisions. Some days will be spent deep in flows and prototypes; others will be spent in a workshop helping a room full of people get clear on what to do next. Your mission is to turn human understanding into products that are easier to use, better for customers, and more valuable for our clients.

Responsibilities

• You'll lead UX work from early thinking through to delivery. A big part of this is bringing structure and clarity to complex challenges. Specifically, you will:
• Collaborate with Experience Strategists to make a CX vision tangible, translating service blueprints and journey maps into testable prototypes.
• Partner with creative teams in early-stage ideation, helping develop concepts and facilitating workshops with clients to explore new territories.
• Design and structure complex information , from site-wide information architecture to detailed user flows.
• Create wireframes and prototypes that help teams see, feel, and test what they're making before a line of code is written.
• Develop, manage, and apply client design systems to ensure consistency and scale across digital products.
• Leverage modern tools, including AI-powered agents (Open WPP) , to accelerate your work.
• Present work and explain your thinking in plain English, talk honestly about trade-offs, and guide clients toward good decisions.
• Contribute to VML's own methodologies and toolkits, and help our clients establish their own best-practice ways of working.
• What Success Looks Like (The First 90 Days)
• REQUIRED EXPERIENCE/SKILLS/CAPABILITIES
• You've done senior-level UX work before and can lead your own workstream without needing constant direction.
• Your craft is strong . You can zoom out to see the bigger picture, then zoom back in to nail the details of IA, interaction design, and prototyping.
• You're comfortable with ambiguity because you know how to ask the right questions and build momentum.
• You communicate with clarity and confidence , whether you're explaining your thinking, reading the room, or simplifying a complex idea.
• You're pragmatic . You care about quality but understand the reality of deadlines, budgets, and technical constraints.
• You wo

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