The Influencer team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.
Main Duties and Responsibilities
30% - Strategic Planning & Thought Leadership
Translate client goals into strategic, innovative creative and media solutions
Provide strategic counsel to clients and prospects
Develop and deliver effective and persuasive points of view across team and the work
Understand our client's business, competitive set and generate new ideas and see opportunities for growth
Ensures best practices are applied across disciplines
Oversee the development and maintenance of timelines, deadlines, processes and integration points for all social projects
Lead teams to produce all campaign components seamlessly
Proactively manage client and internal team expectations
Ensure Influencer team is providing innovative solutions to feed into clients' goals, evaluating health of client business via analysis of relevant business metrics
Bring powerful thought leadership to consult on complex issues and identifies innovative solutions
Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions
30% Campaign Management:
o Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:
o Influencer identification and outreach
o Development of campaign briefs for clients and influencers
o Presentation of influencer lists for client ranking and approval
o Analytics and reporting for campaigns
o Oversee Senior Strategists, Strategists, and Assistant Strategists in the daily management of campaigns
o Managing day-to-day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients
o Shepherd the development and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media's Legal and Business Affairs Team
o Working closely with the team in the development of post-campaign reporting
o Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution
o Partner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels
15% Creative Strategy & New Business:
o Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals
o Lead in the development of new business proposals including but not limited to:
§ Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials
§ Development of influencer strategies and tactical plans to support client goals
§ Utilizing tools and working with cross-functional agency teams to develop insights that shape our recommendations
§ Vetting influencers, vendors, and technologies
Benefits
Health insuranceVision insurance
Additional Information
Job Description
Hello, Blue Hour
Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.
At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow.
Horizonmedia · New York, NY