Marketing Technology Associate (Hybrid)

About the role

As the Marketing Technology Associate, you will support the management and optimization of marketing technology and data systems that enable a unified view of the customer across channels. Working closely with marketing, analytics, and engineering teams, you will help maintain tools such as Customer Data Platforms, web analytics platforms, tag management systems, experimentation tools, and messaging platforms, ensuring accurate tracking, reliable data flows, and seamless integrations. Leveraging Customer Data Platforms (CDPs), you will help transform complex and fragmented data into actionable insights that support marketing performance, business growth, and improved customer experiences. You will also contribute to AI-driven marketing initiatives, helping the team stay at the forefront of AI adoption in marketing analytics, personalization, and experimentation, while maintaining high data quality and enabling more data-driven customer experiences.