Senior Director, Programmatic Strategy & Operations

External

Thenewyorktimes · New York, NY

Full-timeOn-siteToday

ExcelForecastingLeadershipNegotiationSAFe

Cover Letter Connect

Prepare for this interview

Elite

AI-generated questions, company research, and talking points tailored to this role

About the role

The New York Times' Advertising team is looking for a Senior Director, Programmatic Strategy and Operations to define and lead our programmatic advertising strategy across web, app, video, audio and newsletter environments. This leader will own how we monetize our inventory programmatically, balancing revenue growth, reader experience and advertiser outcomes. They will set the long-term vision for programmatic at the Times, align stakeholders, and ensure we have the right technology, partners and processes in place to execute it.This is a hybrid role based in our New York headquarters, reporting to the VP, Revenue Operations. You can typically expect to be in the office 3 days per week. Job Description As the Senior Director, Programmatic Strategy and Operations, you will serve as the overall owner of our programmatic business, responsible for setting strategy, leading a high-performing team, and driving coordinated execution across Revenue Operations, Sales, Product and Finance.

Responsibilities

Vision & Strategy: Develop and execute the long-term vision and enterprise-level strategy for programmatic monetization across all digital platforms (Web, App, Video, Newsletter, Audio), driving innovation in the ad tech stack, supply path optimization, and privacy-safe addressability solutions.

Team Leadership: Lead, mentor, and develop a high-functioning team of managers and analysts supporting advertising growth, elevating organizational performance across Revenue Operations and Sales Enablement.

Executive & Cross-Functional Influence: Serve as a principal advisor to executive leadership on programmatic trends. Partner with Finance, Strategy, and Product leadership on quarterly forecasting, pricing models, and annual operating planning tied to programmatic revenue streams.

Yield & Optimization: Act as the ultimate owner and decision-maker for programmatic optimizations, rate card development, and day-to-day yield management across direct-sold, PMP, and open exchange channels.

Advanced Partner Diligence & Negotiation: Lead high-level negotiations with top SSPs, DSPs, and tech providers. Build a rigorous partner evaluation framework assessing technology fit, transparency, auction competitiveness, and operational excellence.

Insights & Analytics: Build and utilize dashboards to deliver data-driven insights encompassing market trends and supply/demand dynamics. Establish the measurement framework to evaluate changes across the programmatic stack.

Go-To-Market Integration: Stakeholder the go-to-market sales strategy for all programmatic offerings in close partnership with the Direct Sales and Product Marketing teams to integrate programmatic into the broader commercial strategy.

Industry Thought Leadership: Act as the external face of the company's programmatic strategy-presenting at industry events and engaging with trade organizations to elevate the company's market position.

Quality Assurance: Aid in data reconciliation and QA across programmatic data sources. Be an avid reader who regularly audits our site for programmatic ad experiences below our expectations.

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Senior Director, Programmatic Strategy & Operations

About the role

Responsibilities

Requirements

Benefits

Additional Information

Your Match

Company Intel

What employees say

Interested in this role?