CRM Specialist

About the role

📢 Join Novibet as a CRM Specialist! Are you ready to take on a key role in a dynamic, fast-growing company? If you have a passion for CRM and thrive in a fast-paced environment, this could be the right opportunity for you. Who We Are Founded in 2010, Novibet is an established GameTech company operating in Europe, the Americas, and ROW countries (Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, and New Zealand), with hubs in Greece, Malta, Brazil, and Mexico and 1200+ employees across all countries of operation. We are committed to staying at the forefront of technological advancements, continually pushing boundaries and delivering seamless entertainment and online gaming experiences to our rapidly expanding customer base. Why Novibet At Novibet, you are empowered to excel, prioritising growth through listening and learning as part of a group of forward-thinkers and doers continuously adapting to new challenges. We are equally committed to fostering a positive, inclusive, and supportive workplace culture that empowers every individual to thrive. Join us, and you will be part of a team of over 1,200 people worldwide that values collaboration, innovation, and personal growth. What We are looking for As a CRM Specialist in Novibet, you will be responsible for planning, executing, and optimizing multi-channel customer relationship management campaigns. You will work closely with the Marketing, Product, and Data teams to ensure our players receive personalized, engaging, and timely communications across all touchpoints. What you will work on Plan, coordinate, and execute CRM campaigns across various channels (email, SMS, push notifications, in-app messaging, etc.) to drive retention, conversion, and loyalty. Collaborate with the CRM Manager to execute CRM strategies aligned with Novibet's overall marketing objectives. Utilize CRM tools and platforms like Optimove to automate campaigns and segment customers based on behavior, preferences, and demographics. Develop and manage personalized customer journeys tailored to different customer segments, ensuring targeted communications at each stage of the customer lifecycle. Develop customer lifecycle strategies to support marketing and business goals, leveraging automation for personalized CRM campaigns. Conduct A/B testing on campaign elements to identify the most effective strategies and iterate based on results. Analyze customer data and campaign performance metrics to identify trends, opportunities, and areas for improvement, optimizing campaign effectiveness. Regularly review and analyze CRM activities, generate regular reports and making actionable recommendations to improve ROI and customer experiences. Ensure quality assurance (QA) for all campaigns and communications to maintain high-quality standards and on-time delivery. Partner with marketing and creative teams to develop compelling and relevant content for CRM campaigns that resonate with the target audience. Follow up on Asana tasks to ensure that marketing projects (in house promos etc) are on track, deadlines are met and every product team is aware of their responsibilities. Conduct competitor analysis to inform strategies that enhance player engagement and maximize revenue. Collaborate with marketing team to design and implement promotions, incentives, and events that drive customer engagement and retention. Work on weekends when necessary to meet business requirements. What you bring Prior experience in CRM campaign management within the i-Gaming industry or similar online industries is highly desirable. Experience with online Sportsbook & Gaming products will be a strong advantage. Strong data analysis skills to interpret campaign metrics and make data-driven decisions. Ability to come up with innovative and creative ideas for CRM campaigns that can capture the attention of the target audience. Familiarity with CRM tools and platforms for campaign execution, automation, and analysis like Optimove. Collaborative mindset to work effectively with cross-functional teams, including marketing, product, and data analytics teams. Strong organizational and time management skills to handle multiple campaigns and meet deadlines. What we offer We truly value our people at Novibet! Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here's how we make that happen: 💰Competitive Compensation: Attractive salary and bonus scheme 🧑⚕️Health insurance: Group health & medical insurance package 💻Top-Notch Equipment: All the tools you need for your role 🚀Career Growth: Focused career development, performance management, and training opportunities 🌍Inclusive Environment: A welcoming, international, and multicultural team 🎉Engaging Activities: Exciting events, sports, and team-building activities At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regard