Email Marketing Developer

Responsibilities

• Build and manage Marketo campaigns, including email programs, webinar campaigns, nurture campaigns, and event campaigns using templates, calls to action, personalization snippets, tokens, landing pages, and forms
• Create and maintain lead nurture programs, lead scoring models, smart lists, and audience segmentation to support targeted campaign execution
• Configure automation workflows and trigger-based campaigns to improve lead management, campaign efficiency, and follow-up processes
• Test emails, landing pages, forms, and campaign assets to confirm accurate rendering, functionality, and performance across browsers, devices, and email clients
• Monitor campaign results using key performance metrics such as open rates, click-through rates, and conversions, and provide recommendations for optimization and A/B testing
• Collaborate with campaign managers and stakeholders to understand requirements, timelines, and campaign goals, and support campaign creation, testing, and deployment in Marketo
• Maintain marketing database quality through lead tracking, suppression management, and troubleshooting of delivery, preference center, subscription center, and opt-out issues
• Responsibilities listed are not intended to be all-inclusive and may be modified as necessary.
• Experience you'll need to have:
• 3+ years of experience in email marketing, marketing automation, or demand generation using Marketo to build and execute campaigns
• Experience coding and editing email assets using HTML, CSS, and JavaScript or similar web development languages
• Experience testing, troubleshooting, and optimizing email campaigns, landing pages, forms, and automated workflows
• Experience using email marketing best practices and compliance standards, including CAN-SPAM, General Data Protection Regulation (GDPR), subject line testing, alt text, and image optimization
• Experience using Adobe Workfront or similar project management tools
• Bachelor's Degree in Marketing, or a related field
• Experience that would be great to have:
• Marketo Certified Professional or equivalent certification experience
• Experience with Stensul, Figma, Adobe Photoshop, or similar campaign production tools
• Experience with Adobe Experience Manager or similar web content management platforms
• How you'll work:
• This role is on-site Monday through Friday. Fiserv considers in-person collaboration to be an essential part of this role as in-person office experiences help you with your overall onboarding experience and leads to stronger productivity.
• This role requires use of a computer and audio equipment.
• Sponsorship:
• Benefits at Fiserv:
• Fuel Your Life program to support your physical, financial, social, and emotional well-being
• Paid holidays and generous time away policies
• No-cost mental health support through Employee Assistance Programs
• Living Proof program to recognize your peers' extra effort with points redeemable for rewards
• Eight Employee Resource Groups to foster a collaborative culture and expand your network
• Unparalleled professional growth with training, development, and internal mobility opportunities
• Medical, dental, vision, life, and disability insurance options available from day one
• Retirement planning and discounted shares with the Employee Stock Purchase Plan
• Tuition assistance and reimbursement program
• Paid parental, caregiver, and military leave
• #LI-VA1
• This role is not eligible to be performed in Color

Benefits

Additional Information

Calling all innovators - find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day - quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved. If you want to make an impact on a global scale, come make a difference at Fiserv. Job Title Email Marketing Developer What does a successful Email Marketing Developer do at Fiserv? As an Email Marketing Developer, you will be a key member of the Demand Generation team within Global Brand and Communications, responsible for designing, building, and managing email campaigns using Marketo. You will create templates, implement personalization, design landing pages and forms, set up lead nurture programs, manage lead scoring, and establish automation workflows. You should understand email best practices and provide insights into campaign optimization. You will collaborate with campaign managers, brand associates, and product marketing stakeholders to ensure campaigns meet project objectives and adhere to brand guidelines.

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