Manager CRM Europe

About the role

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION As CRM Manager, you drive customer engagement and lifecycle performance across Europe by executing and optimizing CRM initiatives. Support CRM campaigns across the full customer lifecycle with a focus on email marketing Execute acquisition and retention activities across channels and touchpoints Plan and deploy campaigns, ensuring high-quality content, consistency, and timely delivery Work with CRM tools to manage audiences, data, and campaign setups Analyze campaign performance and track key KPIs such as open rate, CTR, and revenue contribution Contribute to segmentation, personalization, and customer insights Support A/B testing and continuous optimization of campaigns and journeys Ensure alignment with brand guidelines, CRM standards, and compliance requirements. YOUR TALENT You are a detail-oriented and data-driven CRM professional with a passion for customer-centric marketing and digital innovation. You combine analytical thinking with strong execution skills and a collaborative mindset. At least 3 years of professional experience in CRM, E-Mail marketing, or digital marketing Strong understanding of CRM KPIs and campaign performance metrics Hands-on experience with CRM systems, email service providers, and analytics tools (e.g., Google Analytics) Ability to manage multiple campaigns simultaneously with a high level of accuracy and attention to detail Basic knowledge of HTML for email creation is a plus Analytical mindset with the ability to translate data into actionable insights Strong organizational and stakeholder management skills Team player with a proactive, solution-oriented attitude A passion for delivering outstanding customer experiences Fluent in English; additional languages are considered a plus. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play. PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.